Watch Gary Busey's Delightfully Crazy Ad for Amazon Fire TV

The first commercial for Amazon Fire TV featuring Gary Busey is out and it’s as Gary Busey as you can possibly imagine.

In the spot, Busey talks to a lamp. And his pants. And thanks the fish in the ocean. Via Mediaite:

In the spot, Busey helps stress the one main feature that differentiates Amazon Fire TV from its competitors. “If you’re like me, you like talking to things,” Busey says, before having a conversation with a lamp and his pants. He then demonstrates the Amazon device’s voice-activated search by saying his own name and instantly seeing a list of his own films pop up on his television screen.

At $99, Amazon Fire TV is the same price and Apple TV and the high-end Roku, so it will need a way to stand out if it’s going to succeed. If nothing else, the first ad for the device is definitely memorable.

I don’t know if this will help sell the product. I do know that I have watched this commercial now 10 times. It just keeps getting weirder.