Walt Disney World Is Getting a Frozen Ride, of Course

Disney continues to milk the cash cow that is Frozen. Now Walt Disney World is getting an “attraction” related to the movie. Take a moment to appreciate the magnificent dissonance of an amusement park ride inspired by a movie about a snow queen, smack in the heart of Florida.

Variety reports that Disney has big plans for the Norway pavilion at Epcot. (Just think, they’ve had a Norway pavilion sitting around since the late 80s, just waiting for some blockbuster to come along.) They’re turning the Maelstrom, a “mysterious boat ride through Scandinavian seascapes and swamps inhabited by creatures,” into a new ride that will “take our guests to Arendelle and immerse them in many of their favorite moments and music from the film,” said exec Tom Staggs at the Disney Parks blog.

Via Variety, there’ll also be a special spot for hysterical and overwrought children to meet their Norwegian idols:

“The pavilion will also include a royal greeting location where [lead characters] Anna and Elsa can meet our guests,” he added. “We think these ‘Frozen’ elements are great compliments to the Norway Pavilion, which showcases the country and region that inspired the film.”