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When Coke was confronted for promoting sugary Vitaminwater as a health beverage, their reaction was basically, "What? You morons actually believed that?" (We're paraphrasing.) More »
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Question: Is Sex and the City in on the joke? According to WWD, in the upcoming film version of the HBO series, Carrie Bradshaw questions her assistant (played by Jennifer Hudson) about just how she affords a slew of designer accessories on an assistant's salary. [I'd like to see the assistant ask the same thing of Carrie 'I'm a writer in New York' Bradshaw. -Ed.] The assistant's answer? The bag-renting website Bag, Borrow, or Steal. Our answer? Sex and the City is not in on the joke — it's just found another way to land a corporate sponsor! And clearly, striking some strategic branding deals with fashion designers in exchange for costuming credits wasn't good enough. More »
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