Image of your worst nightmare via AP

USA Today, the newspaper you get for free at Holiday Inns around the country, just issued its first ever endorsement of a Presidential candidate in its 34 year history — literally anyone but inflamed carbuncle Donald Trump.

Gripped with the very real fear of a Trump presidency, the editorial board published a scathing warning to their readers that voting for Trump would be the absolute wrong choice to make, laying out very clearly their reasons for speaking out against Trump where they would normally stay silent.

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“In the 34-year history of USA TODAY, the Editorial Board has never taken sides in the presidential race,” the editorial reads. “Instead, we’ve expressed opinions about the major issues and haven’t presumed to tell our readers, who have a variety of priorities and values, which choice is best for them.”

The conclusions they reached about why the talking pile of cat vomit are ones that anyone who watched the first debate could reach on their own. But the editorial board, which acts on consensus and is comprised of “conservative, moderate, progressive and libertarian members,” came to a unanimous decision to buck convention and warn their readership across this great land of ours to do whatever the fuck it is they can to make sure Trump does not end up in the White House, declaring him “unfit for the presidency.”

From his “checkered” business dealings to his insane dedication to the “absurd birther movement that falsely questioned the legitimacy of the nation’s first black president” the editorial board presents a compelling list of reasons why a Trump presidency would be the worst thing to happen to this country in a very long time. This endorsement against Trump isn’t an endorsement for Hillary Clinton, as they could not reach a consensus. It’s just a warning, one that comes just in the nick of time. Early voting for some states starts as soon as October 10, so getting the message out to as many people as possible to avoid making a giant mistake is crucial.

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The significance of a paper like USA Today issuing an endorsement against this man is notable. The paper is one of the most widely circulated in the country. Its coverage is generally inoffensive and very, very willing to hear both sides, often presenting counterpoints to arguments as a service to its readers. It’s the newspaper you can find pretty much anywhere, in any part of the country, crumpled up next to breakfast plates at diners and creased neatly on the desks of anesthetic hotel rooms everywhere. People who may have considered voting for Trump despite the very obvious reasons not to could possibly be swayed.

Ending on a strong note, they write, “Whatever you do, however, resist the siren song of a dangerous demagogue. By all means vote, just not for Donald Trump.”