A tiny Maltese puppy taking a nice warm bath—what could possibly be better?

There is a whole cottage industry around "cute puppies taking baths" videos. It's like some weird squee fetish we all have for watching puppies get wet, soapy and scrubbed down. The puppy seems to be sort of ambivalent about the whole "bath" thing, as opposed to me who has watched the video 90 billion times (conservative estimate). Why is this so freaking adorable? Why is my brain screaming out "LOOK AT THE LITTLE FEETS. THE WET FEETS"?

This has been your officially sanctioned puppy squee time.