Feminine hygiene brand Carefree is taking a new approach to marketing towards the Australian consumer. New ads by DDB Sydney feature hosts by the name of Fanny Glitterwinkle, Harmony Freebush and Stefan Van Der Blöed. The commercials are funny, weird and — surprisingly — actually use the word "vagina."

"Discharge is your vagina crying."

It's strange that the campaign, while being so ~*~out there~*~, also manages to be one of the most frank and informative commercial series to ever come out of the vast, bland and hush-hush world of period advertising. Her vagesty approves!