Great news for the cupcake addicts out there: Crumbs is not totally kaput just yet. It lives! It (maybe) liiiiiives!
That's according to DealBook. Looks like investors are circling, ready to swoop, like a pack of buzzards watching a half-dead possum:
But by Thursday, Crumbs was said to be close to securing financing from a group of investors including Marcus Lemonis, the chairman and chief executive of Camping World and Good Sam Enterprises and star of the CNBC reality show "The Profit," about saving small business.
According to CNBC, Mr. Lemonis is teaming up with Fischer Enterprises, which bought Dippin' Dots out of bankruptcy in 2012, to provide financing that could eventually lead to a deal to buy the company.
He also tweeted teasingly:
— Marcus Lemonis (@marcuslemonis) July 9, 2014
Nevertheless, I stand by my conviction that the cupcake craze is over. Put a fork in it, it's done. The end. Even if Crumbs is resurrected, cupcakes have lost their cultural cache, their power as a sign of the times. We live in the age of yogurt and burger joints. The stories that the Cupcake King will rise from his tomb in our hour of greatest glucose need are false. Place no hope in cupcakes, for your hopes will be DASHED.
Whatever you do, definitely do not pay $250 for some stale leftovers on Ebay.
Photo via AP Images.