The View Is Learning the Hard Way Not to Fuck With Nurses

When Joy Behar made a joke at the expense of nurses earlier this week on The View, she pissed off the wrong group—and lost the show two advertisers. Who knew the nurses of America moved like the mob?

When Behar and fellow co-host Michelle Collins made fun of Miss Colorado Kelley Johnson for highlighting her nursing job during the talent portion of the Miss America pageant, America’s nurses weren’t happy. The offended group created a hashtag to share their anger with #nursesunite and their venom reached big brands like Johnson and Johnson and Eggland’s Best. Both brands have pulled their advertising from The View, according to the Daily News.

“Johnson & Johnson values and appreciates nurses and we respect the critical role they play in our health care system,” the company said in a statement Thursday. “We disagree with recent comments on daytime television about the nursing profession and we have paused our advertising accordingly.”

Eggland’s Best followed, adding “in light of the comments … we will no longer be advertising on the show in question.”

Behar and Collins have since apologized for their ill-placed jokes but it seems to be too late. Lesson: Don’t fuck with nurses.