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You may have heard of a site called The Point. Here's the gist: You use the site to start campaign (get people to pledge money or do something collectively). You spread the word on the site by sending a link about your cause; members who support your cause "join." It's kind of like adding your name to a petition. The members don't have to give or do anything until the campaign reaches a "tipping point" of support. Once the campaign tips, members take action, confident that they will actually make a difference. Sounds good, right? Consider this: Clare Ondrey has started a campaign for which the objective is to "get a major magazine to publish an issue without airbrushing or Photoshopping the models in any of the features or the cover." More »
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