The Battle for September: Vogue Wins, Lucky LosesKate Dries7/25/14 5:00pmFiled to: mag hagrag tradevogueelleharper's baazarinstyleluckyteen vogueconde nasthearstselfanna wintour25EditPromoteShare to KinjaToggle Conversation toolsGo to permalinkThe thickness of the September fashion magazines has been determined and while things are looking excellent for a number of publications (Elle, Vogue, Harper's Baazar, InStyle), they're looking bleak for a couple others (Lucky, Teen Vogue).AdvertisementOver at Hearst, Fashionista and Women's Wear Daily report that things were good all-around in terms of ad pages: Elle - 465 pages, up five percent in ad pages. The largest magazine Hearst has ever publishedHarper's Bazaar - 444 pages, up 12 percent. The largest issues Harper's has ever put outMarie Claire - 261 pages, up 6 percent. The largest issue Marie Claire has ever put outCosmopolitan - 185 pages, up 8 percentTown & Country - 137 pages, up 20 percentBut at Condé Nast, there were winners and then there were big losers:AdvertisementVogue - 631 pages, actually down 4.5 percent W - 303 pages, up 5.2 percent Glamour - 215 pages, actually down 4 percent.Vanity Fair - 232 pages, down 1.9 percentLucky - 90 pages, down 34.3 percentCompetitor Time Inc.'s InStyle did very well: it boasted a whopping 485 ad pages and was up 6 percent. WSJ and The New York Times' T were also strong, both putting out their largest issues ever.In the teen mag world, Hearst's Seventeen was down 6.2 percent with 106 pages and Condé Nast's Teen Vogue dropped a whole 33.9 percent to 112 pages.These numbers don't bode well for Lucky; in April, editor Eva Chen had to slap down rumors that the magazine would be closing. But volatility is (for better or worse) what this industry is about. In the non-fashion women's magazine realm, after spending the last several months doling out numerous firings, Self magazine ordered a whole round of new layoffs Thursday. And up in the higher ranks at Condé Nast, three executives were fired/left the company this week, a move AdAge noted leaves Vogue editor Anna Wintour "as the unchallenged top editorial voice at the company" and preps the company to appoint a new CEO in the coming years.