Image via Splash.

Taylor Swift and Tom Hiddleston, a celebrity couple that made its debut making out on a jetty in front of some paparazzi in June, has—according to multiple sources—called it quits, probably after realizing that the relationship wasn’t nearly as lucrative as their respective management teams thought it would be.

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A source (most likely Swift’s publicist) told Us Weekly that “[Taylor] was the one to put the brakes on the relationship. Tom wanted the relationship to be more public than she was comfortable with. Taylor knew the backlash that comes with public displays of affection but Tom didn’t listen to her concerns when she brought them up.”

The source adds that Hiddleston is “embarrassed that the relationship fizzled out,”—which, Tommy, babe, is the least embarrassing thing about this three month circus.

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People confirmed the news, reporting that “it was an amicable split.”

All the best to the pair and condolences to Tom for moving one step farther from the role of James Bond.