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The myth that tampons steal your virginity has been around for awhile, but we were still taken aback to find it being espoused by an adult, with a child, on the Tampax website. An expert answering questions was faced with the following: More »
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You're not unique, just another mindless sheep refusing to face facts. You'll stick this tampon up your vagina and like it. Or else. [Vintage_Ads] More »
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Any pearl-clutching over Serena Williams doing Tampax ads seems kind of strange when you consider that the Women's Tennis Association was sponsored by cigarettes — specifically, Virginia Slims — for 20 years. More »
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As part of a viral marketing campaign, Tampax has released this series of videos, in which 16-year-old "Zack Johnson" wakes up one day with "girl parts, down there." He learns to love tampons, and realize that "men are pigs." [AdAge] More »
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Tampax has announced that it will launch a group called the "MonthlyGiftClub" (as in a menstrual period is a "monthly gift") for the tween social networking community Stardoll. For those of you over the age of, oh, 13, Stardoll is basically just a really watered-down version of Second Life, where girls can create avatars and join clubs. Anyway, the MonthlyGiftClub will provide members with white clothing (taking a "visual cue" from tampon ads that signal that a brand's products are "safe and absorbent") and members can sign up to receive free samples of Tampax Pearl tampons. Sounds okay, but maybe a better "visual cue" would be to give non-members sweatshirts to wrap around their waists and eventually have one girl run to the locker room in tears after some idiot boys point out spots on her backside? [Brand Week] More »
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Why is it that menstrual products like tampons, pads, and PMS meds are always marketed to us in the campiest way possible? It's almost as though everyone's so embarrassed about what periods really are that cheesy-ness, euphemisms, and blue liquid are used as distractions from the fact that vaginas actually, you know, bleed. (To paraphrase Alice Cooper.) Up top is an Australian ad from the '80s for Tampax with applicators, starring Naomi Watts, who bemoans all of life's hassles, particularly "that one you don't talk about." But you know how we do: We talk about it...and talk, and talk, and talk. Jeez, you'd think we couldn't get enough of our periods sometimes. Anyway, after the jump check out the gallery of vintage period commercials and print ads we compiled. More »
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Girls in sub-Saharan Africa miss as many as four days of school each month because they don't have the necessary supplies to staunch their period blood. As a result, Always and Tampax are launching an awareness-building and fundraising program in the U.S. and Canada to help the situation. Um, did Always and Tampax ever think that maybe just giving African girls pads and tampons would be more cost-effective than spending millions of dollars making North Americans aware of the problem? Just saying. Also, yes, this is another excuse to use that creepy anime period cartoon. [MediaPost ] More »
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The French are always comparatively so much more progressive about sex and nudity and all the sort of stuff that Americans are all prudish about, so it's not surprising that this French print ad for Tampax is so in-your-face about the fact that vaginas actually, you know, bleed. Where as in the U.S., our tampon commercials warn against "spotting," the dangers of white pants, and use blue liquid to demonstrate the fluid retention of pads, this ad just puts it out there: Tampax will stop the bleeding, thus save your life. (Click tag for full-size image.) [Copyranter] More »
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