Publishers are beholden to sales and marketing. Authors like to think we are all evil, but when your sales person says to you "Barnes and Noble will take 50,000 copies with the cover that looks like this, and 5,000 copies if the cover looks like this," you pick the first cover. No matter what the author thinks, no matter what you think. It's the way publishing works, and there is a reason that authors are authors and not sales and marketing people.
Of course, the fact that the sales and marketing people would feel that a white girl would sell better than a black girl is disturbing. I would imagine that the feeling was that with a black girl on the cover, the book would get segregated into the "African American Literature" section of stores, instead of the much better selling general section. And since this book is by Scott Westerfeld's (of "Uglies" fame) wife, Bloomsbury is probably hoping to break this book out in a big way. So they wanted it to appeal to a mass audience. That says something about our society in general, but is not entirely Bloomsbury's fault.
@laureltreedaphne: Agree. I've written before about this publishing phenom, but marketing, in general, is highly derivative. They have a herd mentality, (go with what sells, and repeat) because their jobs depend on sales numbers or so they presume. There is no quantitative way to connect a cover with sales (there are too many intangibles with creative works that scare "business" people), but it is great sport to watch them try and justify their decision-making.
Do what I have done. Reject the traditionally remote and cloistered model of the "arteeste" and become as well-schooled in business as your co-workers. It ain't that hard. On any given night, I can meet a slew of Wall Street types who aren't half as smart as we are. Talk the talk, back it up, make the decisions, convince the people in your work force (by speaking to them in their terminology) that you are the person to trust. It takes time, it takes energy, it takes proven results, but, in the end, it is so worth it, to have these established relationships in the workplace.
And then the improved artwork and cover designs will follow. Communication is the key. I'm only as good as the others in my workflow, that includes those in the approval process. If I have a shitty sales rep who has cover approval as part of my design process, then guess what I do? Make them a great creative director.
@laureltreedaphne: Although, back when this story first broke, Larbalestier said books with black people on the cover are promoted less, and that we don't even know what sales potential they have because they haven't received the same backing from publishers as "white" books. So it may actually be the fault of publishers, as well as bookstores.
@Anna N.:
Well, all of this is determined by a lot of factors - how much the house paid for the book, for instance, factors in to how much promotion is put behind it. Other factors, like promoteable authors (ie, Lauren Conrad), newsworthy subjects, etc. all contribute. Publishers know whether they are going to be throwing a lot of support behind something before they are designing the cover. So Larbalestier is not really correct. The fact that the house wanted to break out the book in a big way most likely contributed to the fact that they didn't want a black girl on the cover. The support determines the cover, not the other way around. This even contributes to whether or not a cover has effects on it like foil or embossing.
But I was not trying to take responsibility away from the publishing house in my previous comment. I was just trying to point out that publishing is a business, publishing houses need to make money, and African American literature is, unfortunately, still seen as a niche market. To make big money on this book, they wanted it to get front of store promotion, and be shelved alongside the other YA books.
(And just to be clear, I don't work at Bloomsbury, so this is of course all speculation on my part.)
@CurtCole: I wondered why they did that. The first image with "Liar" in that thin-stroke font makes it almost look like a whisper...like a secret. The second one is all bold and in your face, like it's being yelled.
How can it be interpreted otherwise, I wonder?
I'm sick of passive-aggressive comments along the lines of "well, I'm sorry you feel that way". Own up to being wrong instead of acting like a 16 year old girl whose parents are making her apologize.
I'm glad. I don't understand why anyone would pick one over the other, and I'd like to give a swift kick to the rear to the illustrator that decided to "accidentally" mask the character's race.
That said, I prefer book covers that don't tell me what the character looks like. I like to imagine them myself. Many a book has been ruined by an illustration that was completely different from my imagined ideal.
Ok... but the character in the book is a girl... and the lady on the cover is about 30... I get the feeling that they just walked down the street, grabbed the first African American female person they could find, and said "Hey baby! I'm gonna make you a star! Wanna be on a bookcover?" or something.
And what is it exactly that she's supposed to have over her face? Is this seriously the best they could do?
@Notes from the underwhelmed: I agree, I don't like the new cover as much. The one with hair covering her mouth was much more dramatic than pulling a hoodie (??) over herself.
@Lyesmith (Good joke. Everybody laugh. ): Art director: This curly hair in front of the face thing in the reshot cover is totally not working. I know! Let's put a cape on her! No, too close to the teen-vampire demographic, and then we'll get Twihards on our asses about how there's no Edward Cullen in it. I know! Let's have her symbolically emerge from a turtle's shell! No, then the anti-evolutionists will start sending hatemail to us composed straight from their reptilian brains. What's the most neutral and boring way to convey this idea? I know! HOODIE!
@Notes from the underwhelmed: to be fair, the narrator of the book is unreliable, so I get what they're trying to do with the covering of the mouth thing (because readers don't know if what she's saying is true). I'm just glad they caved at all, and I'm super proud of the author for speaking out about it.
@BadenBaden: I'm not questioning the mouth covering- you know -"Liar"- I get that... I just didn't know what she was covering it with. It looks like rolled up blue cocktail napkins on my laptop.
And yes, she's unreliable, but is she 30?
@Lyesmith (Good joke. Everybody laugh. ): From what I've read of the book, the main character is supposed to be mistakable for a boy, so I'm guessing long hair wasn't an option. Sad, though--it was a nice cover, but I'd rather they get the race right.
@Zombie Ms. Skittles: I think the girl on the cover is much prettier but it looks like they cheaped out on the photography and photo production. The first image looks ilke it could be a drawing; the second looks like it could be a beauty shot in a teen magazine, much more generic.
@takeitasred: I don't know, I kind of like her looking like a person. I definitely like the font change. And I think that pulling her shirt up seems a lot more natural than the hair did. She looks sneakier this way, which kind of ties in with the title of the book.
I read a few of the SVH books, but stuff like Second Star to the Right, Z for Zachariah (I grew up in the Reagan years and was sure every day was going to end in nuclear war), The Girl in the Box, and The Late Great Me were much more my speed. I think they still live in boxes at my dad's house, while I distinctly remember Jessica, Elizabeth, Bruce et. al. got hauled to a used bookstore while I was in college.
I just read The Absolutely True Diary of a Part-Time Indian last week and wished it had been around when I was a kid -- it was the perfect combination of dark and hilarious...
I just read a YA book called "Willow". It is very dark -- about a girl (Willow) who caused the car accident that killed her parents. Her way of dealing with her feelings is to cut. The author does an okay job of describing cutting and her feelings.
But ends the book by having her give up cutting after she has sex with her dream guy.
That's quite a burden on real dream guy boyfriends of cutters and the cutters themselves. I gave the book a million thumbs down in my head.
Anyone read the book "THe Scarlet Ibis"? I think it was a short story, but it dealt with a boy who didn't like his brother because he was disabled, and the disabled boy dies and the first boy has to deal with his feelings of guilt at possibly contributing to his death. Deep and dark. I read it in high school in the early nineties.
I also remember reading a book about a girl whose father (?) was abusive. they had a pregnant hamster (?) which the girl finds in the bathtub dead with the babies all cut out. Not too pleasant.
And the one where homeless teenagers are put into a building full of stairs in an experiment to see who will do what for food, for safety, etc? That wasn't a recent book, either.
Dark themes appeal to teenagers. Always have, always will. Good literature exposes people to themes and concepts that will help them make sense out of the world.
Jessica and Elizabeth WAkefield and thier perfect size 6 bodies would be totally fat and made fun of now.
Christopher Pike was my favorite for a long, long time. Most of his stories still stay with me.
@millelilly: I read "The Scarlet Ibis" in ninth grade and remember needing to sit down in a warm, safe corner for a little while after reading it. Very heavy stuff, but obviously memorable.
I agree that dark themes appeal, but I liked twist-of-the-knife dark, like the story you mentioned - it's not pure gore and darkness, but poignant, and made so by the possibility of light.
I remember wanting there to be fun, light escapist reading about teens when I was a teen, but it seemed like there was nothing, only books like the ones described in this article. If you're actually going through the things the teens in these books are going through (sexual molestation, abusive parents), those are the last things you want to read about. All I wanted as a teen were stories about girls having great, happy lives, since that seemed like something I'd never, ever have. I never understood why all my friends with "satisfactory home lives" loved these sad books. I'm so happy there are funny books for teens now, so girls who went through what I went through as a kid can escape to a happy place. Thank God for Paula Danziger. She was my life line.
@cuckoobananapants: I personally think this is why Harry Potter became so wildly popular -- preteens and teens were sick to death of issues driven books and prefer to read something with a real story to it.
08/11/09
Of course, the fact that the sales and marketing people would feel that a white girl would sell better than a black girl is disturbing. I would imagine that the feeling was that with a black girl on the cover, the book would get segregated into the "African American Literature" section of stores, instead of the much better selling general section. And since this book is by Scott Westerfeld's (of "Uglies" fame) wife, Bloomsbury is probably hoping to break this book out in a big way. So they wanted it to appeal to a mass audience. That says something about our society in general, but is not entirely Bloomsbury's fault.
08/11/09
Do what I have done. Reject the traditionally remote and cloistered model of the "arteeste" and become as well-schooled in business as your co-workers. It ain't that hard. On any given night, I can meet a slew of Wall Street types who aren't half as smart as we are. Talk the talk, back it up, make the decisions, convince the people in your work force (by speaking to them in their terminology) that you are the person to trust. It takes time, it takes energy, it takes proven results, but, in the end, it is so worth it, to have these established relationships in the workplace.
And then the improved artwork and cover designs will follow. Communication is the key. I'm only as good as the others in my workflow, that includes those in the approval process. If I have a shitty sales rep who has cover approval as part of my design process, then guess what I do? Make them a great creative director.
08/11/09
08/11/09
Well, all of this is determined by a lot of factors - how much the house paid for the book, for instance, factors in to how much promotion is put behind it. Other factors, like promoteable authors (ie, Lauren Conrad), newsworthy subjects, etc. all contribute. Publishers know whether they are going to be throwing a lot of support behind something before they are designing the cover. So Larbalestier is not really correct. The fact that the house wanted to break out the book in a big way most likely contributed to the fact that they didn't want a black girl on the cover. The support determines the cover, not the other way around. This even contributes to whether or not a cover has effects on it like foil or embossing.
But I was not trying to take responsibility away from the publishing house in my previous comment. I was just trying to point out that publishing is a business, publishing houses need to make money, and African American literature is, unfortunately, still seen as a niche market. To make big money on this book, they wanted it to get front of store promotion, and be shelved alongside the other YA books.
(And just to be clear, I don't work at Bloomsbury, so this is of course all speculation on my part.)
08/11/09
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I'm sick of passive-aggressive comments along the lines of "well, I'm sorry you feel that way". Own up to being wrong instead of acting like a 16 year old girl whose parents are making her apologize.
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That said, I prefer book covers that don't tell me what the character looks like. I like to imagine them myself. Many a book has been ruined by an illustration that was completely different from my imagined ideal.
08/11/09
And what is it exactly that she's supposed to have over her face? Is this seriously the best they could do?
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And yes, she's unreliable, but is she 30?
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06/09/09
I just read The Absolutely True Diary of a Part-Time Indian last week and wished it had been around when I was a kid -- it was the perfect combination of dark and hilarious...
06/09/09
06/09/09
But ends the book by having her give up cutting after she has sex with her dream guy.
That's quite a burden on real dream guy boyfriends of cutters and the cutters themselves. I gave the book a million thumbs down in my head.
06/08/09
I also remember reading a book about a girl whose father (?) was abusive. they had a pregnant hamster (?) which the girl finds in the bathtub dead with the babies all cut out. Not too pleasant.
And the one where homeless teenagers are put into a building full of stairs in an experiment to see who will do what for food, for safety, etc? That wasn't a recent book, either.
Dark themes appeal to teenagers. Always have, always will. Good literature exposes people to themes and concepts that will help them make sense out of the world.
Jessica and Elizabeth WAkefield and thier perfect size 6 bodies would be totally fat and made fun of now.
Christopher Pike was my favorite for a long, long time. Most of his stories still stay with me.
06/09/09
I agree that dark themes appeal, but I liked twist-of-the-knife dark, like the story you mentioned - it's not pure gore and darkness, but poignant, and made so by the possibility of light.
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