<![CDATA[Jezebel: wonderbra]]> http://tags.gawker.com/assets/base/img/thumbs140x140/jezebel.com.png <![CDATA[Jezebel: wonderbra]]> http://jezebel.com/tag/wonderbra http://jezebel.com/tag/wonderbra <![CDATA[Will Depression Make Women Buy "Superclamp" Bras?]]> That seems to be the message of this odd AdRants post, which links the admittedly bizarre image of a woman holding an umbrella with her boobs to research on the emotional triggers of overshopping.

The research in question shows that 4 out of 10 women cited "depression" as a reason to go on a shopping spree, while 6 out of 10 cited "feeling a bit low." Psychology professor Karen Pine said, "this type of spending, or compensatory consumption, serves as a way of regulating intense emotions," and speculated that worries about the recession might send some women into an emotional tailspin, in which they want to shop to relieve their stress but don't have the money to do so. The study says nothing about men, and frankly we're a little skeptical that women are the only ones who spend money to make themselves feel better. AdRants's take on the whole thing is pretty annoying: "if women had more paws for shopping bags, they'd probably be a lot less depressed. For the next eight minutes, anyway." Actually, we'd probably be less depressed if people stopped assuming women were materialistic, fickle shopaholics. Thanks!

Because Who Needs Hands... [AdRants]

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<![CDATA[Fashion Films: Is Anybody Buying What These Brands Are Selling?]]> In the new film The Science Of Sexy, Dita Von Teese plays a bespectacled scientist who turns into… Dita Von Teese. Her lab coat gives way to lingerie. This movie has already been viewed over 200,000 times, but not in a theater: It's playing on YouTube. The short film is produced by Wonderbra, and, as Oliver Horton writes for the International Herald Tribune, the "fashion film" is having a moment. Prada has released two animated short films, and Louis Vuitton produced one as well. Of course, not matter how fancy they appear to be, these "fashion films" are really just commercials.

But when you're a luxury brand, you're special. You don't want to seem low-rent, like a dishwashing detergent. So you're can't just make a commercial. You've got to make a film, and it's got to be for the interwebs. Marcus Black, the editor of Specialten, a bimonthly magazine on DVD, explains: "Magazines are losing out to computers. What people are sitting in front of is where advertisers want to be."

But here's the question: Does it work? Do people who wouldn't otherwise be interested in Prada see the trippy Trembled Blossoms and buy a Prada bag? How about that existential crisis LV ad? (I was in a movie theater when the Louis Vuitton commercial appeared on screen and people in the audience actually hissed.)

As for Dita, at least her "film" is straightforward: No mythical beasts or sense of ennui. Just a great-looking gal in well-fitting bra. Wouldn't you buy that?

Fashion Film Gets A Life Of Its Own [International Herald Tribune]
Earlier: The New Prada Movie Stars Very Shady Characters
Let's All Take Acid And Watch The New Prada Movie
Another Luxury Brand, Another Existential Film

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<![CDATA[Dita Von Teese Is A Temptress In A C Cup]]>

[London, September 23. Image via Splash.]

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<![CDATA[Naomi Campbell Is Late To Feed The Needy]]>

  • Naomi Campbell's started her latest round of amends, this time a stint in a soup kitchen for assaulting a cop. Apparently she was ten minutes late. [The Mirror]
  • No one will either confirm or deny that Ellen is a new Cover Girl. [AdAge]
  • Nastia Liukin thrown in with the sharks. "Ms. Liukin was excited—giddy, almost—but perhaps also a tad intimidated. Dressed in a marbled, off-white bubble dress, Ms. Liukin had attended her first Fashion Week show, Peter Som’s spring 2009 collection, just that morning." [Observer]
  • The "Ocampo" is the hot item in Sudanese fashion right now, There's been such a run on the tob, a traditional sari-like garment, that it's become impossible to find. "The real lure is the brand name—after Luis Moreno-Ocampo, the International Criminal Court prosecutor who has charged Sudan's president Omar al-Bashir with war crimes." [Deep Glamour]
  • Alice Dellal is in the midst of a coke scandal. But more to the point, she's rocking punk chic! [Elle]
  • As previously noted, Ed Norton's gonna be the face — wrist? — of Breil for the next two years. Here are the ads! [Oh No They Didn't]
  • The charmed life: Carlos de Souza's It boy career. [Observer]
  • Leah Buechley breaks the glass ceilng of the high-tech materials world. "In the several years since she first sewed a circuit board to a T-shirt, the 31-year-old University of Colorado computer-science researcher has done a lot to bring gender equality to the world of do-it-yourself." [Forbes]
  • Wondering what the hell inspired the trippy Rodarte show? "Skeletons, Donnie Darko, and Space Opera." [Elle]
  • This woman knows how to make an exit: Romeo Gigli's designer quits just in time for the Milan shows. [Reuters]
  • The much-anticipated Louis Vuitton-Comme des Garcons bag, sported by sullen Japanese teens. [The Life Files]
  • Victoria Beckham: close, but no cigar? "Beckham's dresses appear both curiously wearable and really rather fetching. Primly foxy, kitted out with all manner of tailoring trompe-l'oeil, they will be available in sizes 6-14. Victoria apparently had in mind Nigella Lawson and Dame Helen Mirren by way of muses. The adjectives being bandied between air kisses were "beautiful", "classy" and "desirable". Be that as it may, the consensus regarding Brand Beckham remains a hearty "Thanks, but no thanks"." [Telegraph]
  • Looks like chasing Harry Winston's worthwhile; the company's way, way up. [WSJ]
  • Faux-fur Converse chucks. 'Nuff said. [The Life Files]
  • Obviously a terrible idea: "With no catwalk in sight, nine sharply dressed models climbed up a ladder and plunged into a large tank of water in Australia's first public underwater fashion shoot, delighting tourists and passers-by in Sydney's picturesque Circular Quay." [Reuters]
  • Dita Von Teese for Wonderbra: "I took all the best bits of the most beautiful vintage lingerie I have collected over the years to make this...But I made sure it was all really comfortable too, which vintage lingerie can't really claim to be." [Telegraph]
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<![CDATA[Christian Siriano Aims To Make Expectant Moms Fierce In Fashion]]>

  • In weird/amazing news: Christian Siriano is doing a maternity line. "Siriano teamed up with his two friends Marta Abrams and Elise Rosemarin, founders of Moody Mamas maternity clothes, to create a collection called Fierce for Moody Mamas by Christian Siriano." Apparently he liked the idea of a gay man doing maternity - and a 22-year-old, less! [NY Mag]
  • Isn't it nice when celebrity lines actually make sense, like Dita Von Teese for Wonderbra? [The Life Files]
  • What will Stella say? Gwyneth Paltrow wears fur, creates ruckus. "The actress, who along with her husband, Chris Martin, supports a raft of ethical causes, is pictured draped in fox fur and wearing fur-lined boots for the Italian luxury goods company Tod’s." And this after PETA wrote her "many times" and "sent her videos showing how animals suffer for fur." [First Post]
  • Does anyone else find this description of the costumes from Madonna's upcoming "Sweet and Sticky" tour really, really depressing? "Costume designer Arianne Phillips took inspiration from the Material Girl's early years in the city to create "nostalgic and fun" looks that "take Madonna back to her roots." Designer Jeremy Scott contributed '80s-inspired pieces with prints from the late artist Keith Haring, who was a close friend of Madonna's and would also have turned 50 this year. Madonna – who will celebrate her 50th birthday on Aug. 16 – is even getting custom sneakers with Haring's art on them." [People]
  • "Christian Dior has unveiled its new Luxury Mobile Phone, My Dior, specifically for the China and Russia marketplace." It has crystals on its face and for no very clear reason comes with an additional, miniature phone. It's also five grand. [Inventor Spot]
  • After a decade and despite a fanatical fashionista following, Jane Mayle closes her boutique, line. [WWD]
  • Miu Miu's jockey-inspired line: "To drive the athletic message home, for the show, each model had her initials embossed in leather on her jacket – how cute is that? – and, for good measure, also wore a close-fitting interpretation of a riding hat." Um, sort of cute, we guess. [Independent]
  • Kiehl's, Brad Pitt team up for green charity. [WWD]
  • Ospop canvas sneakers take inspiration from Chinese workers. "Specifically, Ospop sneakers are based on a design widely worn by such laborers, but with higher-quality materials and structural improvements meant to appeal to a Western audience — one that is, not incidentally, willing to pay $75 for a pair of sneakers. Since forming last October, Ospop has sold more than 7,500 pairs." By the way, they're very cool - like a streamlined, old-school Ked. [NYT]
  • Slate's rundown of fashion books and sites; few surprises, good refresher - although we feel Genevieve Antoine Dariaux should really head any such compendium. [Slate]
  • Daphne Guinness on street style: "Celebrities almost never look good unless they are 'out' at something or other, while real fashion animals always look a little interesting, even if they are only going to Starbucks. Individuality will always exist," she asserts. "It's more that it has become very underground and doesn't infiltrate the mainstream as much as it should, so you have to search it out, which is getting more difficult, but also more rewarding." Well, if "more difficult" means a hundred "Satrorialist/Bill Cunningham/street-peeper"-style hipster street fashion blogs, then yes. [VogueUK]
  • In "stuff you probably weren't wondering": what did Madonna wear to her 50th bash at London's Volstead nightclub? "The material girl donned Givenchy's catwalk layered gold chains and crusifixes, defying her half-century to look younger than ever. She teamed the necklaces...with a micro mini playsuit, sheer, puff sleeved overcoat and thigh high Stella McCartney boots - and a clutch bag baring her name in diamonds and studs." [ElleUK]
  • Belgian Peter Philips takes over as global creative director of Chanel make-up: "A softly-spoken Belgian with dark blond hair and a calm demeanour...Philips has inherited a legacy of luxurious packaging and technical innovation." His first move: gold nail polish. [Independent]
  • The Guardian runs down the tactics of the most successful retailers: keeping it in the family, "shock tactics" and, you know, good business. [Guardian]
  • Saks way down. So at least the recession's democratic... [WSJ]
  • The Duh Files: Sunglasses are no substitute for prescription specs. Why can't people just wear prescription shades like we do? Then, apparently, they wouldn't be getting in car accidents. [Daily Mail]
  • Forever21 bulldozes L.A. garden, draws protests, makes shlocky clothes. [LA Times]
  • John Varvatos used Gwen Stefani sorta-step-daughter and self-described "dirty fairy" Daisy Lowe in his latest campaign because she's "cute, sexy but not overly beautiful...the kids in the ads look pretty real, we were not looking for glamour." [WWD]
  • Venerable label Pringle of Scotland collaborate for their latest window with artist Deborah Bowness, who created a book-print wallpaper for the display using the Autumn collection's color scheme. "The wallpaper was then mounted on large leather-bound books to create the background for the collection. To finish, I used smaller versions of the books embossed with "Pringle of Scotland: The Collection". Each window is arranged differently, bringing style and humour." [VogueUK]
  • We're on record in our belief that jean-buying and the internets don't mix, but couturecloset.us does sound pretty cool: "Basically, it's a denim haven, built to bring all the coolest jeans to your fingertips. From the left hand side, choose the denim brand you prefer, and it'll provide links of online retailers that sell its jeans. Also, scroll down and you'll find a bunch of eBay denim auctions." [FabSugar]
  • The "candycast": in which a cartoon lady lectures you on fashion. And it's not even Smurfette! [Style.com]
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<![CDATA[Diane Von Furstenberg, Woman of Letters, "The Jet Set."]]>

  • Diane Von Furstenberg: writer. The wrap doyenne's gonna "pen" a column for Departures, the high-falutin American Express travel magazine. "The designer and Council of Fashion Designers of America president will start writing about her jet-set life starting with the magazine's November/December issue." Let's hope she doesn't make yet another investigation of "how to pack" her inaugural column. [WWD]
  • Penelope Cruz for Mango. Yes, she looks stunning. [FabSugar]
  • Ew. Harper's Bazaar has shot the Ronsons (DJs, LiLo lovers, designers and socialites) as Wes Anderson's eccentric Tenenbaum clan. They wish! [Harpers Bazaar]
  • Outspoken ass Roberto Cavalli describes models thus: "For me, models are just pieces of wood that I carve to make clothes look beautiful," goes on to trash Kate, Naomi. Bad enemies, Cavalli. [NY Mag]
  • Justin Timberlake to show/perform at Fashion Week. [NY Mag]
  • Jimmy Choo director, Christian Slater-squeeze and legally embattled Tamara Mellon has joined the board of directors at Revlon. Quoth she, "I am thrilled to become a director of Revlon, an iconic brand in beauty and one that represents the image of a confident, glamorous woman." [ElleUK]
  • Spanish chain Zara takes 'world's largest retailer' title from Gap. [Guardian]
  • Sneak "peek" (okay, description) of the Commes des Garcons for H&M line, W via Fashionista. It's "mostly black and with Japanese tomboy airs, the H&M collection includes a range of tailored jackets, many deconstructed, along with cropped pants, baggy shorts and a variety of skirts in stretch wool. On the perkier side are polkadot knits in jersey or merino wool, colorful shirts - some with dots - and a "showpiece" coat-dress decorated here and there with dense Victorian ruffles." [Fashionista]
  • Weirdly, the recession isn't curbing men's spending on clothes. "Over the past year, men have been on a clothes-buying spree, while women have pulled back even more." [Los Angeles Times]
  • Depressingly, the Olympics aren't helping Beijing retailers at all. [WWD]
  • Steve Madden names new CEO. [Crains]
  • That open call for real women to model in that British Wonderbra campaign has resulted in a creepy-sounding mosaic of boobs, plus the tagline, "D to G, because we're more than a handful." [Salon]
  • Style.com is finally adding the long-awaited beauty blog. [WWD]
  • Celia Birtwell's rad new Top Shop line will just whet your appetite for the new AMERICAN TOP SHOP opening in October!!! [VogueUK]
  • Back away slowly. IToo Faced Fuze Slenderize Guilt Free lip gloss may be the Antichrist. "Inspired by fruity flavors like Blueberry Raspberry and Dragon Fruit Lime, these lip shiners are made with Fuze ingredients that supposedly suppress appetite and boost energy levels — all from glossing up your puckers." [Nylon]
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<![CDATA[Karl Lagerfeld To Design "Chanel Homes" On "Fashion Island"]]>

  • Kaiser Karl himself is set to help create and conceive of 80 homes on Dubai's new Isla Moda (yes, "Fashion Island"). Says the designer: "The metamorphosis of art and beauty is my passion. The discovery of contemporary mediums of expression has allowed me to pursue my interest in art, beauty, architecture and progressive cultural exchange. Dubai is a fashion bud on the verge of blossoming into the next fashion hub of the world. The city is alive with culture and rich in personality, making it a perfect place for aesthetic, fashion and design to flourish. Isla Moda has tremendous potential to be the style icon of the future and I intend on driving the island to high style stardom." [Refinery29]
  • Perennially self-satisfied designer, phrase-maker and Cuomo in-law is disturbed by America's #1 slot in a recent international drug-use ranking, proclaiming it "A Number One We Don't Want To Be." [Awearness Blog]
  • This blogger from New Mexico was just robbed. By chance, he happens to have been stalking Tom Ford. [Fashionista]
  • John Galliano is launching his first scent. As one would expect, it comes in nifty packaging and will be available in three sizes, a body lotion, shower cream and body scrub. The perfume itself combines rose, lavender, bergamot, violet and amber notes and as is meant to evoke the impression that the wearer "just left the room but we've captured her essence." Sounds kinda like Perfume, but sure! [VogueUK]
  • Hey, remember when Wonderbra launched that open search for a buxom new model in England? Apparently they found a dame with the "perfect look" (rack?) — only to have her disappear, Cinderella-like, into the night! It seems the young woman's contact information was incorrectly recorded, and she has no idea executives are scouring the land, trying to make her a bra-sportin' superstar. "'We are desperate to find this girl - whoever she is,' Wonderbra spokesperson Julia Nolan told the Express newspaper. 'When we saw her images after the photoshoot she was by far and away the best candidate but when we came to match her details we realised to our horror that we didn't have them. All we know is that her name is Kate or Katie, she is 5 ft 9 inches tall and has never done any modelling before'" [Mail on Sunday]
  • Surprise, surprise: Wal-Mart leads retailers in sales. [WWD]
  • The rocky economic climate might mean a weak back-to-school market, something that's generally been a reliable bump for retailers. In addition to parental belt-tightening, stores might suffer ftom the shortage of summer jobs available to teens. [WWD]
  • At first glance, it seems like the news that there's a new, boomer-driven demand for "older models" with "laugh lines" is really heartening. Until you see what fashion means by "older." '"The market for older models has exploded," says Ginni Conquest, co-director of the sophisticated women's division at Wilhelmina Models in New York. (Models who are 25 and older are often referred to as "classic" or "sophisticated.") "It's our fastest-growing area, and it's a first for the industry."' By this definition, I am indeed the height of sophistication! [Star Tribune]
  • The New York Times thinks ritzy shades are popular because the buying public is suffering from "bag fatique." My take? More like "bag prices." [New York Times]
  • A former CEO of Marrionnaud has been found guilty of cooking the perfume company's books. [WWD]
  • London grooming versus NYC grooming: Apparently "in New York regular treatments are seen as a necessity for women of all ages, whereas many women in their forties in London view the same treatments as a luxurious treat reserved for special occasions." Color me a London forty-something! [VogueUK]
  • The new skincare developed specifically for cancer patients: snake oil or cure? "Depending on whom you ask, such products give patients one more tool to ease side effects or false hope that a cancer-specific balm is more effective than a mild drugstore lotion." [New York Times]
  • Oh, Women's Wear Daily: "If justice is blind, Christie Brinkley certainly hasn't gotten the memo." And yes, they go on to call her "every inch the uptown girl" in her sordid divorce trial.[WWD]
  • Iconic model Grace Jones releases a new single that could easily have been written by my 'Socialist' high-school boyfriend: "Corporate Cannibal." [Sassybella]
  • Disgruntled employees launch class-action suit against Ralph Lauren. [WWD]
  • Uh oh! Agyness might be the face of reinvented CK CK One! I don't think I need to spell out the implications of this for the probably-trumped-up-and-actually-nonexistent Kate-Agy Feud! [Fashionista]
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<![CDATA[Dita Von Teese Wants To Give Our Breasts A Lift]]>

  • Dita von Teese is collaborating with Wonderbra on a lingerie collection to be called — so original! — Wonderbra by Dita von Teese. Um, what would Dita von Teese know about needing a Wonderbra? [Vogue UK]
  • BBC reporter Jeremy Paxman, no stranger to calling attention to the pressing news stories of our time, is currently shifting the focus to the problem of...men's underwear. A letter he wrote to Marks & Spencer CEO Stuart Rose was printed in today's Times of London: "Like very large numbers of men in this country I have always bought my socks and pants [that's Britspeak for underwear, FYI] at Marks & Sparks...I have noticed that something very troubling has happened. There's no other way to put this. Their pants no longer provide adequate support." [Vogue UK]
  • Scary: Designer Vivienne Tam has designed Mickey and Minnie Mouse new costumes for the Chinese New Year celebration at Disney China. Scarier: Replicas of the outfits are on sale in Tam's retail stores. [AP]
  • Katie Couric's style tips for how to not look old: "Number one, shorten your skirt. Right where the knee melts into the lower leg is the perfect length; if it's too long, it's very mumsy. Number two, change from a dark burgundy lipstick to a pink. It's the easiest thing you can do. And number three, have great skin. The better the skin, the less make-up you need, and there's no need to pile on the foundation." Um, have great skin. What a great beauty tip! Up there with "avoid being born to someone with bad genes." [Fashion Week Daily]
  • Ooooh: our favorite accessories brand we can't afford, Loeffler Randall, is debuting a swimwear line. Good thing we do not wear bathing suits! [WWD]
  • Are women rejecting cheap shoes? [Independent]
  • Nahhh, probably not. [LATimes]
  • Where's the best place for a designer to open up a flagship boutique in Amsterdam? The red light district, of course. [Reuters]
  • All this "feed the malnourished models" outrage and Erin O'Connor still thinks she is fat. [Independent]
  • We think granny panties are actually sort of sexy, so fuck you. [Sassybella]
  • "Little girls hear 'R-E-S-P-E-C-T' and don't know that it isn't an 'American Idol' song." Sigh. [LA Times]
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<![CDATA[Chanel's Karl Lagerfeld Is Not At All Pompous]]>

  • Karl Lagerfeld has commissioned 15 contemporary artists to create works inspired by his iconic quilted Chanel bag for a two-year touring exhibit. Kind of interesting how iconic handbags are like the Virgin Mary of now. Maybe in twenty years people will be seeing Hermes Birkin bags in their grilled cheese sandwiches and selling them on eBay. [WWD, sub req'd]
  • The dress will remain the dominant fashion trend through Spring 2008, according to the owner of luxury retailer Louis Boston, who makes some weird reference to American global hegemony. [WWD, sub req'd]
  • Dooney & Bourke releases a line of bags named for Emma Roberts (Julia's niece and current star of "Nancy Drew"), with prices ranging from $210 to $235. Remember how when you were reading Nancy Drew, you thought $215 was like, enough to buy a house? Ah, kids today! [WWD, 1st item]
  • It's a boy for supermodel Eva Herzigova and her Italian businessman common law husband. Remember how she did all those Wonderbra ads, haha? Lactation jokes never get old! [Vogue UK]
  • Fashion muse Isabella Blow's widower Detmar hopes to create a museum to house his late wife's extensive clothing collection, is "hoping all the people she helped in her life will cough up some money to get this up and running." Ooh, subtle! [Vogue UK]
  • Why should European luxury brands expand in China and India when there are still soooo many [brace yourselves! Fave word alert!] aspirational middle Americans stuck with Coach? [Fashion Inc.]
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