Monday night's Jeopardy! had a "What Women Want" category, but instead of featuring things women actually want—paid maternity leave, to finally adopt the ERA—it had herbal tea and good-fitting jeans. (It wasn't even a celebrity edition.)
"Talk to them like humans and don't be a jerk," conclude the writers, "Just like dudes in romance novels."
Just kidding! Science still can't figure it out.
Chevrolet recently redesigned the Equinox to include some "female-friendly" tweaks. In today's pink-it-and-shrink-it world, what, exactly, does this mean?
A new, highly unscientific study from Matchmaker.com, Date.com and Amor.com found that men are more likely to admit to being "depressed and upset" after a breakup. This somehow prompted Joanna Molloy for the NY Daily News to write this:
What women want - aka, female sexual desire - is a fraught issue in the mental health community. Also: Raisins.
Newsweek ponders "The Pursuit of Sexual Happiness" and wonders what turns women on. I wonder why this is such a big mystery.
PR companies trying to shill shit for women email us with their announcements, hard sells and hoopla. The result? A smattering of what people think women (or we) want. Crap emails from publicists, after the jump.
Let's start with the headline: "Can an ex-civil servant finally persuade women to buy erotica?"
Do you want the ads for the crap that you buy to be more female-friendly? Well you're in luck! An ad agency called Womenkind just opened its doors in New York City, and its goal is to "use a network of women to conceptualize and execute ads designed to appeal to females." Apparently 85% of all brand purchases are…