Why Are We Still Asking What Women Want?Irin Carmon11/08/10 4:16pm179EditInvite manuallyPromoteDismissUndismissHideGo to permalink"What do women want?" Don Draper asked in the first season of Mad Men. "Who cares?" Roger Sterling replied. The Twitter trending topic #whatdowomenwant, hovering near the top thanks to being coined by Usher yesterday, offers a few more options.