Nothing says “cool” and “fashion” like a vape, and the fashion label General Idea has been really leaning in to that century-old truism: for Men’s Fashion Week, they handed their aggressively bored models a key accessory.
Say goodbye to your lame-o neon bong, because smoking weed is no longer about getting high—it’s about how rich you look while you’re doing it! From Style.com:
Now that vapes are the subject of licensing deals between manufacturers and celebrities—Snoop Dogg, 2 Chainz, Claw Money—they're fashionable enough to be featured in the New York Times Style section. Finally, people are acknowledging what most of us already knew: getting high is cool.