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New York, 7:05 PM
Thu Nov 26
42 posts in the last 24 hours

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  • posts about #ugh more →

    "Make Your Boobs Jealous!": Reebok's "EasyTone" Ad Campaign Is An Epic Fail

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    Dsmvwl  Admin  Promote to frontpage Approve user Ban user ×
    Image of BetteD BetteD
    11/23/09

    In reply to "Make Your Boobs Jealous!": Reebok's "EasyTone" Ad Campaign Is An Epic Fail
    They DO know that they're supposed to be selling this product to women? Right?

    Dudes. Those commercials looked like they were selling subscriptions to Maxim.

    I know that when I see a commercial that objectifies and infantalizes women, it makes me want to BUY BUY BUY! Not.

    Also, lulz at the thought that any shoe could make my generously sized Italian ass look like the pancakes featured in that commercial (not hating on flat butts, or toned butts, or ANY butts, just the Buttheads who created these commercials to suggest that only one kind of butt was worth having!). Not only could no mere shoe perform such a mighty task, no exercise I perform in any shoe can do that.

    lulz. Reebok, you haven't been cool since I bought your magenta high-tops in '87.
     Reply
    BetteD was starred BetteD was unstarred
    Image of Ulookinatmyjunk, JOC Ulookinatmyjunk, JOC
    11/22/09

    In reply to "Make Your Boobs Jealous!": Reebok's "EasyTone" Ad Campaign Is An Epic Fail
    Oh, how pissed off Reebok would be to see how I actually look in the gym when I'm wearing their shoes. Hair tied back with rubber band and bandana, men's 3x sweatpants, ratty sports bra with loose threads, granny (okay to sweat in) panties and a stained (but clean) old t-shirt. I'm making zero women jealous and zero men randy. But I'm burning off steam and keeping mi corazon ticking...and I think that's dead sexy. That commercial with the faceless ass made me uncomfortable. I was certain it was for Vicky's Secret at first.
     Reply
    Ulookinatmyjunk, JOC was starred Ulookinatmyjunk, JOC was unstarred
    Image of dayglo dayglo
    11/22/09

    In reply to "Make Your Boobs Jealous!": Reebok's "EasyTone" Ad Campaign Is An Epic Fail
    My theory is that Reebok realized that no female athlete or anyone even remotely serious about health or fitness would wear these for any reason as they would probably lead to a sprained ankle on the court. So they weeded us all out from the get go and went for the completely-brainless vote.
     Reply
    dayglo was starred dayglo was unstarred
    Image of curiousgeorgiana curiousgeorgiana
    11/22/09

    In reply to "Make Your Boobs Jealous!": Reebok's "EasyTone" Ad Campaign Is An Epic Fail
    Thank you for posting these, Hortense!!

    Has anyone found an email or hard address to write to? I'm beyond pissed!!
     Reply
    curiousgeorgiana was starred curiousgeorgiana was unstarred
    Image of Sputnik_Sweetheart Sputnik_Sweetheart
    11/22/09

    In reply to "Make Your Boobs Jealous!": Reebok's "EasyTone" Ad Campaign Is An Epic Fail
    Words can not describe how much the third one offends me. It must have been written by a group of bros who have absolutely no idea how women think. Your average woman generally does not enjoy having her chest openly gawked at.
     Reply
    Edited by Sputnik_Sweetheart at 11/22/09 3:15 PM Sputnik_Sweetheart was starred Sputnik_Sweetheart was unstarred
    Image of CParis CParis
    11/22/09

    In reply to "Make Your Boobs Jealous!": Reebok's "EasyTone" Ad Campaign Is An Epic Fail
    "My boobs actually felt sorry for my brain when it had to process the amount of bullshit in these three ads, and my eyes were jealous of my toes for being tucked deep in my socks, away from this sexist mess."

    Best line ever!!
     Reply
    CParis was starred CParis was unstarred
    Image of prettycool prettycool
    11/22/09

    In reply to "Make Your Boobs Jealous!": Reebok's "EasyTone" Ad Campaign Is An Epic Fail
    Although my butt and boobs are totes bff's, butt is constantly bitching how she doesn't get to wear her cleavage out like boobs without someone yelling, "Crack kills, PC!" And then boobs is like, "Why don't you just show some under-butt?", but we all know that would never happen cause thighs have been cottage cheesing it lately and butt would just die of em-bare ass-ment. (budda ching!)

    ...I'm sorry, what were we talking about?
     Reply
    prettycool was starred prettycool was unstarred
    Image of la.donna.pietra la.donna.pietra
    11/22/09

    In reply to "Make Your Boobs Jealous!": Reebok's "EasyTone" Ad Campaign Is An Epic Fail
    My butt is in fact jealous of my boobs right now, solely because they don't hurt. I did about 6 hours of yardwork yesterday; apparently, a lot of it involved my hip flexors. As an added benefit, it turns out that stacking a half-cord of wood and raking 11 bags of leaves will make your husband kiss you profusely when he comes home. All in boring old hiking boots.

    C'mon, Reebok! Hire me to do your ads instead!
     Reply
    la.donna.pietra was starred la.donna.pietra was unstarred
    Image of LaComtesse LaComtesse
    11/22/09

    In reply to "Make Your Boobs Jealous!": Reebok's "EasyTone" Ad Campaign Is An Epic Fail
    Is anyone else struck by the fact that this commercial has taken female competition to the next level? It's not enough to be in competition with each other: we need to be in competition with our own bodies...
     Reply
    Edited by LaComtesse at 11/22/09 2:38 PM LaComtesse was starred LaComtesse was unstarred
    Image of la.donna.pietra la.donna.pietra
    11/22/09

    @LaComtesse: My body parts all say "Eff that" in complete unison.
     Reply
    la.donna.pietra was starred la.donna.pietra was unstarred
    Image of Lisabel (ne: Dagnabbit) Lisabel (ne: Dagnabbit)
    11/22/09

    In reply to "Make Your Boobs Jealous!": Reebok's "EasyTone" Ad Campaign Is An Epic Fail
    Are men going to buy their girls these shoes for the holidays? Because that's the only thing that seems to explain the reasoning fo for these ads. Doesn't justify them, tho.
     Reply
    Lisabel (ne: Dagnabbit) was starred Lisabel (ne: Dagnabbit) was unstarred
    Image of LaComtesse LaComtesse
    11/22/09

    @Lisabel (ne: Dagnabbit): If they do, I think it will be a boon to the flowers and apology cards industries.
     Reply
    LaComtesse was starred LaComtesse was unstarred
    Image of NewsBunny NewsBunny
    11/22/09

    In reply to "Make Your Boobs Jealous!": Reebok's "EasyTone" Ad Campaign Is An Epic Fail
    Screw Reebok. Buy New Balance -- a shoe that's actually, for the most the part, made in the USA. And an awesome sneaker. They last me forever.
     Reply
    Edited by NewsBunny at 11/22/09 2:17 PM NewsBunny was starred NewsBunny was unstarred
    Image of KATE! KATE!
    11/22/09

    In reply to "Make Your Boobs Jealous!": Reebok's "EasyTone" Ad Campaign Is An Epic Fail
    i expect sarah haskins to be all over this shit in 3...2...1....
     Reply
    KATE! was starred KATE! was unstarred
    Image of BowlingForDollars BowlingForDollars
    11/22/09

    In reply to "Make Your Boobs Jealous!": Reebok's "EasyTone" Ad Campaign Is An Epic Fail
    One million dollars dudes came up with this campaign. ONE MILLION DOLLARS!
     Reply
    BowlingForDollars was starred BowlingForDollars was unstarred
    Image of Jessi Ramsey Jessi Ramsey
    11/22/09

    In reply to "Make Your Boobs Jealous!": Reebok's "EasyTone" Ad Campaign Is An Epic Fail
    From the ad company who created this campaign: "We believe that great ideas come from keen insights and one good idea can propel a brand for years. Respect for the Customer"

    Yes, I feel totally respected.
     Reply
    Jessi Ramsey was starred Jessi Ramsey was unstarred
    Image of LaComtesse LaComtesse
    11/22/09

    @Jessi Ramsey: Their customer is Reebok. These ads can be insulting to women all they want: so long as they can undermine a woman's confidence (or prey on her already poor confidence) and entice her to buy them, they're respecting their customer by upping their sales.
     Reply
    LaComtesse was starred LaComtesse was unstarred
    Image of Jessi Ramsey Jessi Ramsey
    11/22/09

    @LaComtesse: They refer to Reebok as their client and those who buy the product as their customers.
     Reply
    Jessi Ramsey was starred Jessi Ramsey was unstarred
    Image of LaComtesse LaComtesse
    11/22/09

    @Jessi Ramsey: Yes, but I meant for all intents and purposes...
     Reply
    LaComtesse was starred LaComtesse was unstarred
    Image of Jessi Ramsey Jessi Ramsey
    11/22/09

    @LaComtesse: I feel you.
     Reply
    Jessi Ramsey was starred Jessi Ramsey was unstarred
    Image of femme-bot femme-bot
    11/22/09

    In reply to "Make Your Boobs Jealous!": Reebok's "EasyTone" Ad Campaign Is An Epic Fail
    This doesn't stop me from wanting them.
    /ashamed
     Reply
    femme-bot was starred femme-bot was unstarred
    Image of isacloud isacloud
    11/22/09

    @femme-bot: I saw the third commercial last night and my boyfriend and I were both like "Ugh." And then I said, "...Yet, I kind of want them." Ugh. (I walk an hour a day 5 days a week, so I'm more interested to see if I can feel a difference in muscle use.)
     Reply
    femme-bot promoted this comment isacloud was starred isacloud was unstarred
    Image of femme-bot femme-bot
    11/22/09

    @isacloud: I want them because it might inspire me to walk/run more.
     Reply
    femme-bot was starred femme-bot was unstarred
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