The tagline is Peggy's, you can thank Sal for the model's fierce smize, and the ad was sold to Lucky Strike by Pete Campbell over a deli lunch served by his wife, Trudie, Patron Saint of Awesome Hats.
Consider the political implications of this, as this ad was probably created during the Vietnam War. (Since starvation was a rampant problem for the Vietnamese, the "eat my hat" statement is particularly "clever.")
@Mary McCarthyite: Oh snap. I can always count on you to bring the historical perspective. Every month, when I make a payment on the college loans with which I payed for my history degree, I'll think of you and weep.
@Mary McCarthyite: I know, I know, pedants should be beaten, but I can't help myself. I believe that filtered Lucky Strikes were introduced about 1964-65, and from the style of the ad I would say this dates no later than 1967-68 (this is pure gut feel, that and I used to be a graphic arts/advertising geek when I was a teenager).
@midwestdesigner: Pet peeve time: Not all Asian clothes are called "kimono" and that collar is not typical of a kimono. It's typical of a cheongsam/qipao.
@BrutallyHonestBabes (aka Mrs. Sarah.of.a.Lesser.Hobbit): @midwestdesigner: Kimonos don't have mandarin collars, though. Mandarin collared top plus sunhat was fairly typical in many places in Asia, so I don't think the way she's styled is in and of itself offensive. The issue, if there is one, is using typically Asian imagery to sell something, depending on the viewer having preconceived notions of "The Orient" and Asians. However, though the model is styled prettily in traditional clothing, the copy has nothingto do with Asia or Asians. I'm thinking this ad, not so terrible. (Unless you take it to where Mary McCarthyite did above, which could be valid, but I don't know enough about when this ad came out to confirm or deny that: I'd need more context.)
@midwestdesigner: Heh! Sorry, it's just a pet peeve of mine. When the original The Sims 2 game shipped, it came with a qipao and a hanbock as in game clothing. I got so freaking sick of correcting people that none of the above were actually "kimono" OR of Japanese origin OR something you could dress your Geisha Sim up in.
Well, Korean guys (in Korea AND America) generally find Korean women who smoke to be gross, undesirable, and "feminist". This is such a stupid double standard because when Korean guys smoke (almost about 97.9% of all Korean guys) it is seen as cool, edgy and manly.
Anyways, my point is that the traditional Korean girl (all my cousins back in the homeland)would rather get married and look good in front of guys, so the tobacco industry is up the creek with no rice paddle!
My daughter is South Korean and is in regular contact with her birth parents and other relatives there. She recently returned from a 2 week visit.
I asked her about this and she said it is nothing new. Their society is very conservative compared to ours, but young women are constantly driven to be thin and look Western. She said most of them do smoke, mostly to keep from eating and to handle stress. Young people there are under a tremendous amount of pressure from their parents and society to be fashionable, smart and successful.
This must be like shooting fish in a barrel for big tobacco, and I'm a smoker myself.
@info*ninja: zomg, that commercial is horrible. In a slim purse pack! Liberate yourself by showing your belly button! Better for your feminine hands! And the tag "You've come a long way Baby" is so condescending and patronizing. It's like, you can vote, you can smoke, but you're still "baby" to me! We're so proud of you women, doing manly things, it's so cute! Ok, end of rant.
The targeting kids part is true throughout the world; sadly as we gained better smoking laws, big tobacco increased their marketing efforts in the majority world-especially kids.
Ha, eff you big tobacco (she says quietly, barely a week free of smoking...)
11/18/09
But, now that I know that is not the case, well- it is just so wrong.
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The tagline is Peggy's, you can thank Sal for the model's fierce smize, and the ad was sold to Lucky Strike by Pete Campbell over a deli lunch served by his wife, Trudie, Patron Saint of Awesome Hats.
11/18/09
11/18/09
But I agree that this has Pete Campbell written all over it. "You know, Mr. Cooper, the Oriental* market is full of untapped potential."
* Not a descriptor I would use, but I'm fairly certain ol' Petey would.
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(This just reminded me that said loans have put me in the red this month; I may very well be eating my own hat for dinner!)
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@bluetrain84: I knew some good would come out of it!
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That'd be like having Twiggy all dolled up mod make-up, while wearing a Victorian dress and sporting a straw farmer's hat. Does not compute!
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And if an Asian woman wearing a mandarin collar in the '60s isn't a kimono, I'll eat my hat.
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@BrutallyHonestBabes (aka Mrs. Sarah.of.a.Lesser.Hobbit): Lucky Strike is disrespectful to tar! Can you see I am serious! Get out of my way, all of you! This is no place for loafers. Join me or die. Can you do any less?
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01/30/09
Anyways, my point is that the traditional Korean girl (all my cousins back in the homeland)would rather get married and look good in front of guys, so the tobacco industry is up the creek with no rice paddle!
I don't know if that makes me sad or happy.
01/30/09
I asked her about this and she said it is nothing new. Their society is very conservative compared to ours, but young women are constantly driven to be thin and look Western. She said most of them do smoke, mostly to keep from eating and to handle stress. Young people there are under a tremendous amount of pressure from their parents and society to be fashionable, smart and successful.
This must be like shooting fish in a barrel for big tobacco, and I'm a smoker myself.
01/31/09
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[www.dailymotion.com]
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Ha, eff you big tobacco (she says quietly, barely a week free of smoking...)
01/30/09
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