The Lovely Bones Wins By Targeting Twihards

Variety reports that The Lovely Bones managed to perk up its sagging box office relatively late in the game — by marketing to teenage girls over adults. How'd they do that?

Variety reports that The Lovely Bones managed to perk up its sagging box office relatively late in the game — by marketing to teenage girls over adults. How'd they do that?

Roger Ebert: "The Lovely Bones is a deplorable film with this message: If you're a 14-year-old girl who has been brutally raped and murdered by a serial killer, you have a lot to look forward to." [Chicago Sun-Times]
[Sydney, December 10. Image via Getty]
Mark Wahlberg's wearing a pretty silly wig in this trailer for The Lovely Bones. But it's actually a trailer of a trailer — maybe all the anticipation will give them a chance to fix Marky Mark's hair. [NY Mag, Movieline]
Director Peter Jackson: "I found [The Lovely Bones] to be curiously optimistic...I felt inspired by Susie's struggle to come to terms with her own death. In the face of overwhelming grief, she finds hope." [USAToday]
*Inspired by Shirley MacLaine's assertion that the best parts for actresses fall into one of the above categories
Lots of news about how Hollywood casts its actresses today! The lovely and strangely-skinny has just inked a deal to play the mother of a raped and murdered young girl in Peter Jackson's film adaptation…