The GAP released a series of ads that lean hard on the fact that they’ve been around since the evocative year of 1969. Denim from head to toe is what America is all about. It seems like they don’t have a fact checker on staff, though.
Ever since the advent of normcore, the animate pair of reasonably-priced yet flattering khakis that run The Gap have been pleased. So pleased, in fact, that the brand's new campaign has embraced a revolutionary logic: dress normal because, uh, doing so will make you an individual.
The Gap announced plans to raise its hourly minimum wage to $10, a move that is expected to impact more than 65,000 of its employees.
Tonight is the night: Karl Lagerfeld will personally unveil his Olympic-themed collection at Selfridges in London. Although the items celebrate the games, don't expect any sporty Spandex or ventilated mesh. A preview of the items reveals a motorcycle jacket flecked with gold, skinny jeans splattered with gold, and…
The news that Patrick Robinson was fired last week from the Gap was not that shocking. The Gap has had a few cute moments since Patrick arrived on the scene, but consistency was lacking. You don't need me to ramble on and on about what did not work during his reign, but I am happy to suggest a few key bits that should…
In almost totally unsurprising fashion news, Patrick Robinson has been fired as the creative director of Gap. Robinson — an actual designer-designer, with Anna Wintour's active support, a Parsons education, and stints at Giorgio Armani and Paco Rabanne under his belt — was brought on by the company in 2007. Robinson's…
Yes, these images from the lookbook are pure cute overload. Not to mention, fashion porn. But who doesn't need a little of that?
- Gap, which last week announced it would be switching to a logo it had been trialling, immediately faced vituperative criticism. It first asked customers for better ideas, and then apologized. Now Gap has reverted to its boring old logo. [BBC]