How To Market A Rom-Com During The Super Bowl: Ew, Childbirth

Amid the trailers for movies desperately trying to appeal to men during the Super Bowl last night was an anomaly: a spot for Jennifer Lopez's The Back-Up Plan. Luckily, they made it dude-friendly! You know what that means. » 2/08/10 11:00am 2/08/10 11:00am