<![CDATA[Jezebel: the apatow effect]]> http://tags.gawker.com/assets/base/img/thumbs140x140/jezebel.com.png <![CDATA[Jezebel: the apatow effect]]> http://jezebel.com/tag/theapatoweffect http://jezebel.com/tag/theapatoweffect <![CDATA[Would You Pay For Dating Advice From Someone Who Calls Himself "Savoy"?]]> Our lil' buddy Neel Shah continues on with his pick up artist beat with a piece in Radar about a $3,000 crash course in dating. You're probably familiar with these sorts of things if you caught any part of the VH1 show, The Pick Up Artist, starring a ridiculously eyelinered man named Mystery. Well, Neel observed a class taught by Mystery's disgruntled former business partner, a Wharton MBA holder who calls himself "Savoy", as part of a company called Love Systems. And he found out that the nine dudes willing to cough up $3,000 to learn to hit on women were far from the jerks one might presume them to be.

They were mostly just semi-awkward dudes who had trouble navigating the bar scene, and needed a boost of confidence (a very expensive boost, but a boost nonetheless). What was more interesting were the tactics espoused by Savoy and his band of dating boot camp instructors. Apparently, it's all about preparation.

They prep you for everything, including, but not limited to: how to position yourself at a bar to make it look like girls are hitting on you, and not vice versa (stand against the wall); how to meet girls in a club ("Approach a girl and ask, in a loud voice, 'On a scale of one to 10, how much fun are we having?' If she says eight, take her by the hand and twirl her. Then say, 'Now you're at a 10!'"); how to meet girls at the airport ("Fly Southwest—the open seating is great for sitting next to a hot girl"); how to "isolate" a girl and move her around the room to strengthen "trust"; how to plant the seeds of sex in her mind early in conversation; how to make friends with her guy friends so they don't punch you in the face; and even how to snag a threesome ("It's important to elevate intimacy with each girl in sync. Also, alcohol helps").

I mean, isn't a lot of that common sense, repackaged with cute catchphrases? I guess in some ways, this is a more manly, uber-expensive form of a self-help book. I know perusing the self-help aisle is not exactly at Schwarzeneggerian levels of masculinity, but it's still less embarrassing than telling your friends you shelled out 3K to get advice from someone named Savoy.

Pay For Play [Radar]

Earlier: Intrepid New York Reporter Hits On Moddels, Fails Hilariously
'The Pick Up Artist': Extreme Makeover Edition

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<![CDATA[Intrepid New York Reporter Hits On Moddles, Fails Hilariously]]> Our brother in blogging Neel Shah performed a tongue-in-cheek experiment that many men have attempted earnestly in the past week: hitting on moddles. Neel went to various fashion week parties and used the worst lines he could think of to see how the various glamazons would react, and the results were hilarious! The best exchange was definitely, "Neel: I have a table at GoldBar. Bottles. Interested? Katja: (pictured at left) Actually I'm married, I have a daughter, and I can buy my own drinks, thank you very much. Bye-bye." AHAHAH BURN!

Anyway, Neel's not alone in his quest for women who are, let's say, out of his league. According to a new (no shit) study, "men were less likely than women to think that their own lack of attractiveness — based both on a self assessment and the ratings of others — should stand in the way of a date with someone 'hot,'" MSNBC reports.

According to a recent article in Psychological Science, less than perfect men "hedge their bets by asking for more dates. In fact, the men in the study requested a full 240 percent more dates than the women. Researchers didn't look at how many of these online come-ons were successful, but the number of dates most men asked for might be a sign that the less attractive among us — even the men — recognize that they may have to settle for dating someone who is closer to them on the 'hotness' scale." However, some of the grandiose ambitions of schlubby dudes may have to do with what they see on TV and in movies. MSNBC reports, "Leonard Lee, an assistant professor at Columbia’s Graduate School of Business, thinks these far-fetched movie and TV couples might explain why unfortunate-looking men tend to hold out such high hopes."

But, Lee points out something important: "unattractive guys eventually learn that their chances are slim [with uber hot ladies] regardless of what they see on screen. There’s another important finding in the study, he says: The 10s among us, both male and female, want only to date other 10s," MSNBC notes.

How Not to Hit On Models: A Primer [NY Mag]
Why Guys Go Gor Outta-Their-League Ladies

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<![CDATA[Want To Be Happy? Date An Ugly Dude]]> Pretty bitches are just as picky and superficial about men as you've always assumed: According to University of Texas psychology researcher David Buss, women "gauge what they can get [from men] based on what they got," in terms of attractiveness. Buss's study, titled "Attractive Women Want It All," says that women, regardless of looks, want four things from a long-term relationship: good looks, economic resources, nascent parenting skills, and loyalty and devotion. If a woman believes she is especially beautiful, she'll retain high standards in all of these areas, but if a woman considers herself mediocre looking, she'll relax her expectations. Buss' study adds that even a really hot woman will lower her standards if she's having trouble finding the perfect mate, which might explain another study that's getting play in the press today. Research from the University of Tennessee shows that women are happier with men who are uglier than they are.

The Tennessee study tested 82 couples for facial attractiveness and how they felt about their marriages. While women who were better-looking than their spouses reported contentedness, according to Univeristy of Tennessee professor Jim McNulty, men who were more attractive than their mates "demonstrated a tendency to offer less emotional and practical support to their wives." McNulty addsthat there is an "evolutionary explanation" for this behavior: "Attractive men have available to them more short-term mating opportunities. This may make them less satisfied and less committed to the marital relationship." Finally, a scientific explanation for the Katherine Heigl's choice to stay with Seth Rogen in Knocked Up!.

Do Attractive Women Want it All? New Study Reveals Relationship Standards Are Relative [PhysOrg]
Why Gorgeous Girls Are Happier With Plain Guys [Daily Mail]

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