• The Apatow Effect

    Would You Pay For Dating Advice From Someone Who Calls Himself "Savoy"?

    Our lil' buddy Neel Shah continues on with his pick up artist beat with a piece in Radar about a $3,000 crash course in dating. You're probably familiar with these sorts of things if you caught any part of the VH1 show, The Pick Up Artist, starring a ridiculously eyelinered man named Mystery. Well, Neel observed a class taught by Mystery's disgruntled former business partner, a Wharton MBA holder who calls himself "Savoy", as part of a company called Love Systems. And he found out that the nine dudes willing to cough up $3,000 to learn to hit on women were far from the jerks one might presume them to be. More »
  • The Apatow Effect

    Intrepid New York Reporter Hits On Moddles, Fails Hilariously

    Our brother in blogging Neel Shah performed a tongue-in-cheek experiment that many men have attempted earnestly in the past week: hitting on moddles. Neel went to various fashion week parties and used the worst lines he could think of to see how the various glamazons would react, and the results were hilarious! The best exchange was definitely, "Neel: I have a table at GoldBar. Bottles. Interested? Katja: (pictured at left) Actually I'm married, I have a daughter, and I can buy my own drinks, thank you very much. Bye-bye." AHAHAH BURN! More »
  • the apatow effect

    Want To Be Happy? Date An Ugly Dude

    Pretty bitches are just as picky and superficial about men as you've always assumed: According to University of Texas psychology researcher David Buss, women "gauge what they can get [from men] based on what they got," in terms of attractiveness. Buss's study, titled "Attractive Women Want It All," says that women, regardless of looks, want four things from a long-term relationship: good looks, economic resources, nascent parenting skills, and loyalty and devotion. If a woman believes she is especially beautiful, she'll retain high standards in all of these areas, but if a woman considers herself mediocre looking, she'll relax her expectations. Buss' study adds that even a really hot woman will lower her standards if she's having trouble finding the perfect mate, which might explain another study that's getting play in the press today. Research from the University of Tennessee shows that women are happier with men who are uglier than they are. More »
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