Women watch the Super Bowl, and also buy shit. Unfortunately, ad agencies don't seem to have gotten this message, if yesterday's outing was any indication — and it is, given that the Super Bowl is when brands and agencies trot out their most treasured pitches. But some efforts missed the mark most spectacularly. Let's…
How sweet of Teleflora to remind us ladies, just in case we forgot how gift-giving works, that we are obligated to have sex with our man if he does anything nice for us this Valentine's Day... Honestly, they fucked this thing up so badly that I think they owe themselves a bouquet!
According to several tipsters, Teleflora is sending apologies and coupons to people who complained about the company's sexist Super Bowl ad, but it isn't the first time the online florist has delivered a misogynistic message.
Every 30 seconds of advertising during last night's Super Bowl cost $3 million, so advertisers really tried to come up with something innovative: hot girls and crude stereotypes about women.