http://tags.gawker.com/assets/base/img/thumbs140x140/jezebel.com.png http://jezebel.com/tag/supermarketsweep http://jezebel.com/tag/supermarketsweep In the last 20 years, household roles have shifted: whereas the supermarket used to be the woman's domain, today "almost one-third of men are now the principal shoppers in the household." Hence the man-centric Grape Nuts campaign? [AdWeek]

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