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New York, 8:17 AM
Sun Nov 8
22 posts in the last 24 hours

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  • posts about #starbucks more →

    Starbucks Thinks People Who Yell At Townhalls Have Discriminating Taste In Coffee

    Something's Brewing

    Juliette Lewis: The Way She Sees It...

    Kim Kardashian: Egg-Cellent

    So Sorry

    McDonald's Commercial Paints Women As Dumb Poseurs

    Sarah Palin And Indulging In "The Liquor Cabinet"

    Morning Head (Start)

    Leona Helmsley's Dog May Not Talk, But He Can Sort Of Explain The Recession

    Right Now Is About When I Shoot People Who Tell Me They're Worried About Their "Caffeine Addictions"
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    Dsmvwl  Admin  Promote to frontpage Approve user Ban user ×
    Image of BarnabyJones BarnabyJones
    09/29/09

    In reply to Starbucks Thinks People Who Yell At Townhalls Have Discriminating Taste In Coffee
    Hi, long time reader, infrequent commenter, so go easy.

    I work in advertising on the research/strategy side and I'm guessing that a company like Starbucks (given what the budget on an ad of this caliber is, and given that it's a new product launch) probably tested the creative extensively before throwing media dollars behind it.

    The biggest challenge for a marketer launching a new product or a line extension is breakthrough and memorability. You can talk to someone all day about something new, but if you're boring, they won't remember it and thus won't remember to buy it.

    I'm not sure that any of the people/groups featured in the ad are meant to represent "experts" nor are we meant to trust their referrals. Instead what I see is the use of humor as a strategy to foster breakthrough and memorability of a simple message - that you can't taste the difference.

    The next time I walk into a Starbucks I'll have town hall guy's voice in my head reminding me that I won't be able to taste the difference, motivating me to give it a try at least once - which after all, is the desired end result of marketing a new product/line extension. So overall, I'd say well done.

    And this is why I can't watch commercials any more....
     Reply
    Mafalda para Presidente promoted this comment Edited by BarnabyJones at 09/29/09 6:59 PM BarnabyJones was starred BarnabyJones was unstarred
    Image of rocknrollunicorn rocknrollunicorn
    09/29/09

    In reply to Starbucks Thinks People Who Yell At Townhalls Have Discriminating Taste In Coffee
    They test-marketed it here in Chicago so I got a few hundred samples months ago. I have to say, I'm a fan. I like it better than most brewed coffee I've had. Unfortunately, it's ridiculously expensive considering each packet makes like 8 oz. of coffee.

    And I laughed at the town hall dude.
     Reply
    rocknrollunicorn was starred rocknrollunicorn was unstarred
    Image of MichelleMyBelle MichelleMyBelle
    09/29/09

    In reply to Starbucks Thinks People Who Yell At Townhalls Have Discriminating Taste In Coffee
    I work at a Starbucks. If you make it right, you really can't taste the difference between VIA and the Pike Place Roast. We had a meeting about this and had to taste both and we couldn't tell the difference.
     Reply
    stacyinbean promoted this comment MichelleMyBelle was starred MichelleMyBelle was unstarred
    Image of stacyinbean stacyinbean
    09/29/09

    @MichelleMyBelle: I just feel weird about dumping my 'coffee' into a cup of water like I do with my Crystal Light!
     Reply
    stacyinbean was starred stacyinbean was unstarred
    Image of abagatelle abagatelle
    09/29/09

    @MichelleMyBelle: and pikes place isnt horrible. did you add it to your passport?
     Reply
    Ipomoea promoted this comment abagatelle was starred abagatelle was unstarred
    Image of AwesomeJerkface AwesomeJerkface
    09/29/09

    @MichelleMyBelle:

    I think that speaks more to the quality of Starbucks' coffee than to Starbucks' instant coffee.
     Reply
    greengrey promoted this comment AwesomeJerkface was starred AwesomeJerkface was unstarred
    Image of Ipomoea Ipomoea
    09/29/09

    @abagatelle: DUDE IT'S NOT PIKES PLACE!

    It's Pike Place! Because SBUX started on a street called Pike Place, across from the market!

    /seattleite rant over. Seriously, I saw Pikes Place on a blackboard at a SBUX in Florida and my head almost imploded-- the package says Pike Place!
     Reply
    Ipomoea was starred Ipomoea was unstarred
    Image of abagatelle abagatelle
    09/29/09

    @Ipomoea: w/e they launched it after i left, so i never got indoctrinated into cult pike place. heres a virtual be knowledgeable card <3, SBUX PVD
     Reply
    abagatelle was starred abagatelle was unstarred
    Image of CurtCole CurtCole
    09/29/09

    In reply to Starbucks Thinks People Who Yell At Townhalls Have Discriminating Taste In Coffee
    ....people who are against Roman Polanksi's extradition back to the United States can't tell the difference.
     Reply
    CurtCole was starred CurtCole was unstarred
    Image of dcdulce dcdulce
    09/29/09

    @CurtCole: people who homeschool can't tell the difference!
     Reply
    dcdulce was starred dcdulce was unstarred
    Image of Lin-Z [linguist on duty] Lin-Z [linguist on duty]
    09/29/09

    @CurtCole: if only they had waited a day or two more to release their new ad campaign! Talk about missed opportunity.
     Reply
    Lin-Z [linguist on duty] was starred Lin-Z [linguist on duty] was unstarred
    Image of redparchment redparchment
    09/29/09

    In reply to Starbucks Thinks People Who Yell At Townhalls Have Discriminating Taste In Coffee
    As soon as you start to dissect a joke, the funny is gone. The town hall guy made me laugh.
     Reply
    thesciencegirl promoted this comment redparchment was starred redparchment was unstarred
    Image of thesciencegirl thesciencegirl
    09/29/09

    @Red Parchment: I laughed too.
     Reply
    thesciencegirl was starred thesciencegirl was unstarred
    Image of sarah.of.a.lesser.god (aka Mrs. BrutallyHonestHobbit) sarah.of.a.lesser.god (aka Mrs. BrutallyHonestHobbit)
    09/29/09

    In reply to Starbucks Thinks People Who Yell At Townhalls Have Discriminating Taste In Coffee
    Oh Starbucks. Until you lower your prices, I reiterate that trying to have a conversation with you would be like trying to argue with a dining room table. I have no interest in it.
     Reply
    sarah.of.a.lesser.god (aka Mrs. BrutallyHonestHobbit) was starred sarah.of.a.lesser.god (aka Mrs. BrutallyHonestHobbit) was unstarred
    Image of Zombie Ms. Skittles Zombie Ms. Skittles
    09/29/09

    In reply to Starbucks Thinks People Who Yell At Townhalls Have Discriminating Taste In Coffee
    I'M YELLING BECAUSE I HAVE NO IDEA WHAT'S GOING ON! WHO ARE YOU PEOPLE? WHAT THE HELL AM I DOING HERE?

    Can I be in a commercial, now?
     Reply
    Zombie Ms. Skittles was starred Zombie Ms. Skittles was unstarred
    Image of greengrey greengrey
    09/29/09

    In reply to Starbucks Thinks People Who Yell At Townhalls Have Discriminating Taste In Coffee
    I go to Dunkin Donuts. It tastes better, it's cheaper, and I'm a REAL American.
     Reply
    greengrey was starred greengrey was unstarred
    Image of sympathyforthebasementcat sympathyforthebasementcat
    09/29/09

    @greengrey: I'll stick to Starbucks' lattes because I'm liberal, East Coast faux American who won't sully her palate with instant coffee.
     Reply
    sympathyforthebasementcat was starred sympathyforthebasementcat was unstarred
    Image of PinkSoxHat PinkSoxHat
    09/29/09

    @greengrey: Dunkin' times 10! Their coffee is way better, and I don't need to be associatin' with those snooty liberal Starbucks drinkers anyway. I prefer to associate with the down to earth Bush-supportin', gun-totin'... Oh, who am I kidding. I live in Boston. We all hate America, Starbucks and Dunkin' drinkers alike.
     Reply
    PinkSoxHat was starred PinkSoxHat was unstarred
    Image of abagatelle abagatelle
    09/29/09

    @greengrey: ive worked both places (and the at the obligatory indie coffee shop) in my coffee slut career and i have to say, starbucks treats their baristas the best of the three. besides the fraction of customers that are really bougey and pretentious ( you know, what you think when you hear stahhhh-bucks) the consumer interaction is alot more pleasant than DD too. plus, a medium hot vs a grande hot coffee cost the same around where i am from.
     Reply
    greengrey promoted this comment abagatelle was starred abagatelle was unstarred
    Image of greengrey greengrey
    09/29/09

    @abagatelle: I used to go to starbucks. A lot. The DD where I live is much better than the SB. I'm sure SB treats their baristas better, but unless they get better tasting coffee for what I pay, I'll go with my tastebuds.
    I also like not having to navigate though teenagers and soccer moms to get my coffee.
     Reply
    greengrey was starred greengrey was unstarred
    Image of AwesomeJerkface AwesomeJerkface
    09/29/09

    @sympathyforthebasementcat:

    If you were really a liberal East Coast faux American, you wouldn't sully your palate with mass-produced coffee.

    You'd be heading to the direct-trade (not fair-trade) small coffee shop imported straight from Portland (not Seattle) like Stumptown in Brooklyn.
     Reply
    Scout promoted this comment AwesomeJerkface was starred AwesomeJerkface was unstarred
    Image of colormeroutine colormeroutine
    09/29/09

    @greengrey: F the coffee, the baked goods at Starbucks? Taste like crap. Their muffins stick to the paper. And have just as many calories as the far more delicious Dunkin Donuts ones
     Reply
    colormeroutine was starred colormeroutine was unstarred
    Image of babyruthless babyruthless
    09/29/09

    @greengrey: I get most of my fancy coffees from the Java City in the student center. What does that make me?
     Reply
    pear.shaped.Sara promoted this comment babyruthless was starred babyruthless was unstarred
    Image of greengrey greengrey
    09/29/09

    @colormeroutine: I'm all about the DD flatbread egg white things.
    280 calories and 20g protein? And they taste good?
    I love you, DD.
     Reply
    greengrey was starred greengrey was unstarred
    Image of pear.shaped.Sara pear.shaped.Sara
    09/29/09

    @babyruthless: A terrorist. Isn't Java City in the middle east or somethin'?
     Reply
    pear.shaped.Sara was starred pear.shaped.Sara was unstarred
    Image of Scout Scout
    09/29/09

    @AwesomeJerkface: word! Oh Stumptown how I love thee. Let my wallet count and count and count the ways!

    I'm a coffee snob - looks down her nose upon all the DD and SBUX people.

    ; )
     Reply
    Scout was starred Scout was unstarred
    Image of Ipomoea Ipomoea
    09/29/09

    @colormeroutine: The only good Starbucks pastries are the ones produced by other producers (i.e. Top Pot Doughnuts in Seattle). The house pastries are ICK NAST.
     Reply
    Ipomoea was starred Ipomoea was unstarred
    Image of Scout Scout
    09/29/09

    @Ipomoea: when I worked for SBUX corporate (Marketing) I sat near the woman who chose all the food for the region and the samples she let us partake of were delicious - this deliciousness never translated as such on the store level though.

    scratches head
     Reply
    Scout was starred Scout was unstarred
    Image of Maritsa Maritsa
    09/21/09

    In reply to Something's Brewing
    That's the look I get every time you have a story line, V. And last week when I saw your terrible extensions.
     Reply
    Maritsa was starred Maritsa was unstarred
    Image of CurtCole CurtCole
    09/21/09

    @Maritsa: Seriously. She must have pissed off hair and makeup some time in the first season.
     Reply
    CurtCole was starred CurtCole was unstarred
    Image of futuremouse futuremouse
    09/21/09

    @Maritsa: Yes. Why can't they just cut off all her hair and maker her a lesbian like in the books? Not that I read them or anything.
     Reply
    Maritsa promoted this comment Edited by futuremouse at 09/21/09 4:04 PM futuremouse was starred futuremouse was unstarred
    Image of Maritsa Maritsa
    09/21/09

    @futuremouse: Is she likeable in the books? I just can't stand her character.

    The actress is very pretty and her acting skills are about on par with everyone else's (save Chuck and B).
     Reply
    Maritsa was starred Maritsa was unstarred
    Image of futuremouse futuremouse
    09/21/09

    @Maritsa: I wouldn't say likeable - nobody in the books really is, but she is at least more interesting than a brick wall, which is more than I can say for her character on the show. Same goes for Dan, Serena, Nate, and well, everyone that isn't Blair and Chuck. Why are there so many boring characters taking valuable screen time away from fish-face Bass and Queen B?
     Reply
    Edited by futuremouse at 09/21/09 4:12 PM futuremouse was starred futuremouse was unstarred
    Image of Maritsa Maritsa
    09/21/09

    @futuremouse: Everyone knows the stars of this show are Chuck, Blair, and Serena's boobs. Everything else is filler at best. And then below that there's Vanessa, and now Scott.
     Reply
    Maritsa was starred Maritsa was unstarred
    Image of futuremouse futuremouse
    09/21/09

    @Maritsa: Ah yes, Serena's boobs. Did you see them at the Emmies? They made quite the splash? Didn't notice if they were accompanied by Serena.
     Reply
    futuremouse was starred futuremouse was unstarred
    Image of Maritsa Maritsa
    09/21/09

    @futuremouse: I actually exclaimed "Serena's boobs!" I thought they both looked awesome (by "both," I mean Leighton and Blake, not both of Blake's boobs).
     Reply
    Maritsa was starred Maritsa was unstarred
    Image of thoughtthinker thoughtthinker
    09/21/09

    In reply to Something's Brewing
    Uh oh, Dannon. Another dissatisfied Activia customer. Something's brewing indeed...
     Reply
    thesciencegirl promoted this comment thoughtthinker was starred thoughtthinker was unstarred
    Image of CurtCole CurtCole
    09/21/09

    In reply to Something's Brewing
    She must have had a bran muffin with that coffee too!
     Reply
    Edited by CurtCole at 09/21/09 4:11 PM CurtCole was starred CurtCole was unstarred
    Image of sybann sybann
    09/21/09

    @CurtCole: Too many "n's"? The edit tool is the little pencil. (Teasing you for comment on MargaretMoony's comment on other post) : )
     Reply
    sybann was starred sybann was unstarred
    Image of CurtCole CurtCole
    09/21/09

    @sybann: Ha, thanks for that!
     Reply
    CurtCole was starred CurtCole was unstarred
    Image of MockMyWorld MockMyWorld
    04/07/09

    In reply to Juliette Lewis: The Way She Sees It...
    Captain Ahab and her Starbucks.
     Reply
    MockMyWorld was starred MockMyWorld was unstarred
    Image of Sputnik_Sweetheart Sputnik_Sweetheart
    04/07/09

    In reply to Juliette Lewis: The Way She Sees It...
    I love her scarf, shirt, and jeans. The suspenders not so much.
     Reply
    Sputnik_Sweetheart was starred Sputnik_Sweetheart was unstarred
    Image of Eleanor Ramilly Eleanor Ramilly
    04/07/09

    In reply to Juliette Lewis: The Way She Sees It...
    Years later, Juliette Lewis is still not sure if she wants your arm around her.
     Reply
    Eleanor Ramilly was starred Eleanor Ramilly was unstarred
    Image of cwisto moweina has got yer goat cwisto moweina has got yer goat
    04/07/09

    In reply to Juliette Lewis: The Way She Sees It...
    she's got too many things going on around her torso.
     Reply
    cwisto moweina has got yer goat was starred cwisto moweina has got yer goat was unstarred
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