Jezebel: spanish

A lot of work goes into creating a non-white...

maria — Mon, 14 Apr 2008 12:45:00 EDT

A lot of work goes into creating a non-white television character! Creating everyone's favorite little Spanish-speaking explorer, Dora, took a year of planning with research, consulting and rounds of screenings with "tough" preschoolers. Not only that, the non-Latino creators have to be careful not to, you know, make any accidentally racist characters. When conceiving of Tico, Dora's friend, the creators were going to make him chronically fatigued until the show's "cultural consultants" told them that a lazy, sleepy-eyed Latino character was probably not best stereotype to be promoting. Also: the marketers were worried that a shorts-wearing, backpack-slinging (ethnic) girl would not appeal to a mass audience. Glad to see they were proven wrong! [NPR]

Hola, Latinas With PMS: ¿Got Leche?

Dodai — Mon, 17 Mar 2008 16:30:00 EDT

Latin/Hispanic? You're a total witch when Tía Flow is about to visit, you know that, right? The next time you're dealing with PMS symptoms, have a glass of milk, suggests the California Milk Processor Board. In their new commercial, "Bruja" (Spanish for witch), innocent, pure children would scream and run from the "scary witch" every month. When the witch started drinking milk, her skin cleared up and she dedicated herself to random acts of kindness. First of all, fuck you, Milk Board. Second: Witch? Really? As in, burned at the stake? Third, aren't people of color more likely to be lactose intolerant? Clip, in Spanish with English subtitles, above.

Milk Cast Its Spell On Evil PMS-ing Witches [AdFreak]
California Milk Processor Board | "Bruja" [You Tube]