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Cinemax Quietly Changes Its Soft-Core Reputation

After being known—and ridiculed—for years as "Skinemax," due to its late-night adult programming of soft-core series like Co-ed Confidential and Bikini Frankenstein, HBO has been rehabbing the rep of its sister channel Cinemax in an effort to make it more profitable. The 30-year-old channel will now shift its focus… » 2/14/11 11:36am 2/14/11 11:36am