For their latest commercial, Snickers had Australian construction workers catcall female passersby with empowering statements, rather than the boilerplate street harassment ones. The conceit is when these dudes are "not themselves," i.e. hungry for a Snickers, they're...better people?
This Halloween, Snickers takes a page out of Burger King's Guide to Creepy Masked Mascots with the bizarre, disproportionate "Snickers lady," a grocery-store apparition who is all sorts of weird. Cue nightmares.
It's long, slim, brown and beige and you put it in your mouth. The advertising slogan is "Pleasure Yourself." It's called a "Fling." The word "finger"is used. It's a candy bar. For women. [NPR]