Alas, The Old Spice Guy Didn't Actually Help Old Spice. Here's Why.

The Old Spice commercials were a viral sensation, and the Old Spice guy is a celebrity. So why did sales of Old Spice body wash actually drop? Maybe because women are letting men buy their own damn body wash?

Alas, The Old Spice Guy Didn't Actually Help Old Spice. Here's Why.

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