Don't Get Too Cocky, Thin People: 'Skinny Fat' Is Coming For You

This one's for the effortless thin. We all know a person like this: one who never goes to the gym, subsists on a diet of burgers slathered in cheeses and sauces and bacons and non-diet soda yet never gains a pound, who hates the gym because "it smells" and drinks like a parched fish. A person who, despite what she… »3/10/14 6:00pm3/10/14 6:00pm

Equinox’s ‘Skinny Fat’ Awareness Ad Wants to Control Your Mind

Thanks to a helpful tipster, we get a chance to deal with this charming ad tonight. You can always rely on a very expensive palaestra such as Equinox to ignite whatever tinderbox of social insecurities or paralyzing hypochondria you've managed to suppress just long enough to feign confidence while you're surrounded by… »3/11/12 11:45pm3/11/12 11:45pm