Lady Gaga's Shiseido Ads Will Be Comprised of 50 Selfies

Japanese cosmetics brand Shiseido has enlisted Lady Gaga for its 2015 New Year's Ad Campaign, and it's taking an unorthodox approach. WWD reports that on January 1, newspapers across Japan will run ads featuring 46 different shots of her face, with four more to follow on January 5—and all of the images will be…
