Interesting/informative piece. Clusterstock is my third favorite workplace time waster, after Jezebel and berating my coworkers. Any business news/econ junkies should add it to their litany of blogs. (Just don't read the comments, if you care for your sanity.)
@NefariousNewt: Indeed she did. It seems that all too often women are treated as personifications of stereotypes in the workplace. On my better days I can believe that this is because we only hear about the unfair treatment.
This is not one of my better days.
To be fair, advice for guys often sucks as well. Because it pays well I sometimes (i.e. when the rent is due and I've blown it on booze and dinners out) take on freelance assignments for Pick Up Artist advice/ebooks/articles etc.. directed at men.
And, time after time what the client wants is for me to write a variation of "find a girl who is pretty, but deeply insecure, and be an asshole to her and you'll get laid."
Sometimes they want this is 500 word small article format, sometimes in 2,000 word long article format and a couple times in 100 page long e-book format.
It's all vaguely depressing, since when we are not broke my partner and I write dating/sex advice for non Pick Up Artist clients and we feel much better about ourselves when I'm writing ebooks on how to go down on a girl or she's writing ebooks about how women can introduce kink into their relationships without freaking their dudes out.
We wish more people would but those books and fewer people would buy the pickup artist/cosmo stuff because then we could just concentrate on that.
I'm a 27-year-old guy, and my mother read these magazines all the time when I was younger. My dad didn't really read magazines, so it was this or nothing while on the toilet. The twisted reality described therein so warped my perspective on romance that I never even kissed a girl until 25.
It was so weird to me. The magazines seemed to portray women as sex-crazed, but hated sex with men; they despised men, but were desperate for their attention; and importantly for me, quirky men with, shall we say, an over-abundance of personality, were personae non gratae.
It was an utterly bizarre case of cognitive dissonance. Most of my friends were females. I was a psych student so I knew the scientific score. Women AS PEOPLE seemed fantastic. Yet, these magazines maintained a strong underlying assumption that, as soon as sex became involved, friendship was impossible, wars began, the skies fell, and all of these strange, latent behaviors would become active. From reading these magazines, I truly wondered why the hell women would want to have ANYTHING at all to do with men. They seemed to hate them in that context.
Even the traditional lad-mags, like Maxim, with its own skewed view of sexuality, are at least straightforward. Men want hot, young women to fuck. Oh, and cars, watches, and alcohol (we're so deep). This allows girls to know exactly what part of themselves to feel bad about. But the Lady-mags left me puzzled. I had NO clue what women wanted. If the magazines are to be believed, WOMEN don't know. It fucked with my head. I was attracted to women, but I thought to myself, why would I ever want to ruin their day by telling them?
I am still dealing with some of my emotional hangups. I recognize them for what they are and try to muscle through the emotions cognitively, but it's surprisingly difficult even though I understand their nature. I still feel that any attraction I feel for a woman is necessarily one-sided. It is actually impossible that they are attracted to me, since no women are attracted to ANY men. This leads to more than a few problems even today in my (now nearly three-year-old) relationship. My girlfriend wants to send mail-bombs to Redbook, Glamour, and Cosmo. She's patient, but I do get stupid sometimes when my emotions on the subject run a bit rampant.
I now have nothing but hatred for these magazines. I started reading them when I was very young and I feel confident that I can classify what they did to me as damage. I've been reading this website for only a few weeks, and I'm glad there are people out there who have actually built careers out of lampooning them. Thank you.
Keep the undesirable lesbians out of ladymags! We have no interest in makeup or hair, we're too busy burning our bras, practicing witchcraft, and trying to recruit other women. Follow me to the Home Depot of hell, ladies!
This is exactly why I've been holding out for months for the brand spanking new revamp of Bitch mag come September. Quite possibly, the only lady mag I can read from cover to cover without hemorrhaging brain cells.
Question: Is it only American women's magazines that do this, or is it women's magazines the world over? As I wrote in a Rag Trade post, I've been reading some Italian fashion magazines lately, and I can't tell if I think the content is better because of the veneer of the foreign (we Americans tend to think that European= better), because I don't read Italian magazines on a regular basis and thus can't tell if stories are being recycled, or if it's just the same old crap but it looks new because it isn't in English.
Also, that bit about Sheila Bair is so horribly insulting. It's like these editors think women are too simple to appreciate a story if it doesn't come with pretty shoes and a nice lady. Ugh. And they wonder why print is dying.
@Sandicomm: I live in France and the French version of Cosmo is just as shallow - if not more so - than the American version.
It does, however, serve a function for me. I read it when I'm waiting to get my hair cut (because the hairdresser has tons of copies of it) and it has taught me tons of French slang I would have never otherwise picked up on.
Domino folded before my subscription was up. This month, apparently as consolation I received Glamour. Because it's geared towards savy young women, too! (That is actually what my letter said.) It's like pouring salt in the Domino wound.
Exactly why I started reading men's magazines years ago. Example, this month's GQ: 20 Ways to Rediscover Europe. An essay on the fight to bring the Khmer rouge to justice. Restaurant reviews. These are things I need to know; can use.
This month in Cosmo? Why Do Women Go Topless in Public. 10 Things You Don't Know About Men. 4 Easy Summer Hairstyles. Gag.
Why do women's magazines continue to treat us as if we're stupid?
This is news? I thought everyone knew this is what most mags do (and not just lady mags). But then, isn't this what most writing is? I mean, Jezebel (and other blogs) is slightly guilty of this. The title of the post is the perfect example, "The Real Reason Womens Magazines Suck." Maybe I'm wrong but it seems like that is the same topic they've been covering when it comes to CosGlamAllureHarpElleMarie. You essentially just look for a new reason every month. And, like these editors, you find it every time. Jezebel, I love you, but I know Cosmo covers dumb sex stuff. I know that Elle isn't affordable! I don't need you to remind me every time a new issue comes out. What might be more refreshing is if you let me know when there is actually something worthy in them. Does Marie Claire have an interesting article questioning monogamy? Is Cosmo doing something about Skin Cancner? It might be cool if you pointed that out every once in a while, instead of telling me what you've already told me.
I'm not saying that these lady mags should be applauded. I'm just saying "Duh!"
@unglam_girl: I actually think Jezebel might rock as a print mag. Maybe with less celebrity info because I just don't care (a personal preference).
I think it's great that the Jez editors point it all out over and over again because SOMEONE needs to call them out on it. And I don't see women's magazines changing anytime soon so let's blow the whistle loud and clear!
Jezebel gave us some info as to WHY they suck, though. I don't know about anyone else, but I didn't know the articles were pre-written. I knew they sucked, but I didn't know why.
@squeakel: Yeah, I found the email rather enlightening myself. Sometimes it's not just enough to say something sucks. Sometimes you've got to dig a bit to find out WHY something sucks.
Those confessions are so tame anyway -- "I let my boyfriend read my text messages, wheeee!" OMG, BACK UP... please. Find a woman who enjoys anal sex and print that. And then stick that in your pipe and smoke it.
I think the main problem is the publishing cycles of these mags. Unlike the movies would have you believe, there's at least a 6-month delay between when they're written and when they're for sale. They can't really do anything super topical (for fear of it being passe by print time), and the safest way to keep those ad dollars is to ensure the advertisers that the content will be consistent from issue to issue.
Ugh, when my roommate puts her monthly Cosmo in the bathroom, I always do the exact same thing, read it while pooping, begin to get angry that it's the same every month, get angrier that you'd have to be 13 and touched in the head to take any of their advice, wonder why exactly I'm still living with this roommate. Then I put it back in the magazine rack and flip through Entertainment Weekly, which only makes me feel superior to certain members of their writing staff. Or Vanity Fair, which only makes me feel bad that I don't have money.
I assumed women's magazines were created using a program called Lady Mag Libs:
Sex tips: Put your (noun) on his (noun) while you're (verb)ing his (noun). It'll make him (verb)!
Fashion advice: Buy a (noun) at (sponsor store) and wear it with a (noun). It's the (adjective)est new trend! (Celebrity) and (celebrity) have been spotted wearing it!
Human interest story: (Generic woman's name) struggled with (problem) for (period of time), until she (insert life-changing experience here)! Her inspiring story will (verb) your life.
Put your toast on his bacon while you're swinging his paper bag. It'll make him boomerang!
Buy a fig tree at Home Depot and wear it with a doorknob. It's the prickliest new trend! Michael Phelps and Kate Gosselin have been spotted wearing it!
Julia struggled with calculus for 500 million years, until she kissed a girl and liked it! Her inspiring story will mince your life.
@save jinger:
Lady Mag Libs as filled out by my roomies who don't know what they're filling out!!
Sex tips: Put your spatula on his cat while you're swimming his vacuum hose. It'll make him fluff!
Fashion advice: Buy an iron at lululemon and wear it with a washing machine. It's the blueest new trend! Katy Perry and Brad Pitt have been spotted wearing it!
Human interest story: Barbra-Jean struggled with punctured car tires for 5 years, until she went to a bar mitzvah! Her inspiring story will flick your life.
08/07/09
08/07/09
08/07/09
08/07/09
This is not one of my better days.
08/07/09
08/07/09
08/07/09
07/29/09
And, time after time what the client wants is for me to write a variation of "find a girl who is pretty, but deeply insecure, and be an asshole to her and you'll get laid."
Sometimes they want this is 500 word small article format, sometimes in 2,000 word long article format and a couple times in 100 page long e-book format.
It's all vaguely depressing, since when we are not broke my partner and I write dating/sex advice for non Pick Up Artist clients and we feel much better about ourselves when I'm writing ebooks on how to go down on a girl or she's writing ebooks about how women can introduce kink into their relationships without freaking their dudes out.
We wish more people would but those books and fewer people would buy the pickup artist/cosmo stuff because then we could just concentrate on that.
07/28/09
It was so weird to me. The magazines seemed to portray women as sex-crazed, but hated sex with men; they despised men, but were desperate for their attention; and importantly for me, quirky men with, shall we say, an over-abundance of personality, were personae non gratae.
It was an utterly bizarre case of cognitive dissonance. Most of my friends were females. I was a psych student so I knew the scientific score. Women AS PEOPLE seemed fantastic. Yet, these magazines maintained a strong underlying assumption that, as soon as sex became involved, friendship was impossible, wars began, the skies fell, and all of these strange, latent behaviors would become active. From reading these magazines, I truly wondered why the hell women would want to have ANYTHING at all to do with men. They seemed to hate them in that context.
Even the traditional lad-mags, like Maxim, with its own skewed view of sexuality, are at least straightforward. Men want hot, young women to fuck. Oh, and cars, watches, and alcohol (we're so deep). This allows girls to know exactly what part of themselves to feel bad about. But the Lady-mags left me puzzled. I had NO clue what women wanted. If the magazines are to be believed, WOMEN don't know. It fucked with my head. I was attracted to women, but I thought to myself, why would I ever want to ruin their day by telling them?
I am still dealing with some of my emotional hangups. I recognize them for what they are and try to muscle through the emotions cognitively, but it's surprisingly difficult even though I understand their nature. I still feel that any attraction I feel for a woman is necessarily one-sided. It is actually impossible that they are attracted to me, since no women are attracted to ANY men. This leads to more than a few problems even today in my (now nearly three-year-old) relationship. My girlfriend wants to send mail-bombs to Redbook, Glamour, and Cosmo. She's patient, but I do get stupid sometimes when my emotions on the subject run a bit rampant.
I now have nothing but hatred for these magazines. I started reading them when I was very young and I feel confident that I can classify what they did to me as damage. I've been reading this website for only a few weeks, and I'm glad there are people out there who have actually built careers out of lampooning them. Thank you.
07/28/09
07/28/09
07/28/09
07/29/09
07/28/09
Also, that bit about Sheila Bair is so horribly insulting. It's like these editors think women are too simple to appreciate a story if it doesn't come with pretty shoes and a nice lady. Ugh. And they wonder why print is dying.
07/28/09
07/29/09
It does, however, serve a function for me. I read it when I'm waiting to get my hair cut (because the hairdresser has tons of copies of it) and it has taught me tons of French slang I would have never otherwise picked up on.
07/28/09
07/28/09
07/28/09
This month in Cosmo? Why Do Women Go Topless in Public. 10 Things You Don't Know About Men. 4 Easy Summer Hairstyles. Gag.
Why do women's magazines continue to treat us as if we're stupid?
07/28/09
07/28/09
I'm not saying that these lady mags should be applauded. I'm just saying "Duh!"
07/28/09
I think it's great that the Jez editors point it all out over and over again because SOMEONE needs to call them out on it. And I don't see women's magazines changing anytime soon so let's blow the whistle loud and clear!
07/28/09
Jezebel gave us some info as to WHY they suck, though. I don't know about anyone else, but I didn't know the articles were pre-written. I knew they sucked, but I didn't know why.
07/29/09
07/28/09
07/28/09
07/28/09
07/28/09
Sex tips: Put your (noun) on his (noun) while you're (verb)ing his (noun). It'll make him (verb)!
Fashion advice: Buy a (noun) at (sponsor store) and wear it with a (noun). It's the (adjective)est new trend! (Celebrity) and (celebrity) have been spotted wearing it!
Human interest story: (Generic woman's name) struggled with (problem) for (period of time), until she (insert life-changing experience here)! Her inspiring story will (verb) your life.
07/28/09
Put your toast on his bacon while you're swinging his paper bag. It'll make him boomerang!
Buy a fig tree at Home Depot and wear it with a doorknob. It's the prickliest new trend! Michael Phelps and Kate Gosselin have been spotted wearing it!
Julia struggled with calculus for 500 million years, until she kissed a girl and liked it! Her inspiring story will mince your life.
07/28/09
07/28/09
Lady Mag Libs as filled out by my roomies who don't know what they're filling out!!
Sex tips: Put your spatula on his cat while you're swimming his vacuum hose. It'll make him fluff!
Fashion advice: Buy an iron at lululemon and wear it with a washing machine. It's the blueest new trend! Katy Perry and Brad Pitt have been spotted wearing it!
Human interest story: Barbra-Jean struggled with punctured car tires for 5 years, until she went to a bar mitzvah! Her inspiring story will flick your life.