Meredith Corporation has made a big move, spending a reported $60 million to buy Shape Magazine from American Media Inc. They plan to fold their own fitness mag, the aptly titled Fitness Magazine, into Shape.
After much unwelcome attention over their apparent decision to reject a bikini photo of weight loss blogger Brooke Birmingham Shape magazine says they'll be featuring Birmingham in a spread in the magazine, along with five other "real" women.
Shape magazine has come under fire for suggesting that a woman they wanted to feature on their website for her impressive weight loss keep her shirt on in her "after" photo, an incident they say was "a misunderstanding."
This year you may have asked yourself, why the hell are the Kardashians on so many magazine covers? The answer is simple.
Kelly Osbourne is on the December issue of Shape (for some reason, she's not standing thigh-deep in water, like most of the mag's cover models), and she tells the magazine that negative commentary in the press really affected her.
Editor-in-chief Valerie Latona got many complaints when the October issue hit stands, and sent out an apology which began: "Please know that our putting her on the cover was not meant to put a husband-stealer on a pedestal…" Oops!
She explains: "I just shot the cover of Shape, which was such an incredible experience. I have never worn a bikini in my life before yesterday. I never even thought of wearing one! I cried when I saw the picture."
With its June 2010 issue, feating Kim Kardashian, Shape, continues to be one of those pseudo-fitness magazines that claims to be all about "women's health" but is, in actuality, all about weight loss. This month's cover is especially frustrating:
The hypocrisy of women's "health" magazines becomes fairly obvious just by looking at their covers. For example, this month's Self magazine features one cover line, "Be Happy And Healthy At Any Size" tucked below a much larger cover line:
"It is definitely…touched up. I have freckles and stretchmarks that you do not see here, and they add shadowing to make these muscle things happen that don't exist on my body." [Daily Express]