maghag
A thorough piece in today's
WWD is chock-full of juicy nuggets about how magazine editors
create a cover that will inspire you, a potential reader, to spend your hard-earned cash on their efforts. In the '80s, Dick Stolley, founding editor of
People, created "Stolley's Law Of Covers", which you already know, even if you don't know you know: "Young is better than old. Pretty is better than ugly. Rich is better than poor. Movies are better than music. Music is better than television. Television is better than sports... And anything is better than politics." Kind of like looking for a date! Of course, what works for each magazine is slightly different. For
Cosmopolitan, the young lady on the cover had better get "the girls" out. "It's not about big breasts like it used to be. It's just about showing off your breasts, whether they're double As or whatever," says editor in chief Kate White. Hear that, IBTC? You, too, can be on
Cosmo! (And if you look at a
gallery of
Cosmo covers, and you'll see almost all of the women are
touching one thigh, directing attention "down there." My crotch! Let me show you it!)
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