@BlondeGoddess: @morninggloria: Enthusiastically seconded. If sportsmen of achievement interest you ladies as much as hot White House brains, the June issue with Cameron on the cover has a Rafa Nadal feature, and there are back issues of both Vogue and Mens' Vogue that feature Roger Federer.
Not like I, you know, combed the stands or anything...
I don't get why there's a 15 year old on the cover of Elle, who's average reader is twice that age.
(And yes, I know that most models aren't that much older, but they aren't profiled or interviewed).
I think the magazine business has to do some serious research into what their readers want to read and see, instead of going for the lowest common denominator, and thinking that everybody is into celebrity culture.
Having sad that, I'm really sad that there's such a huge drop in ad pages (which is, by the way, because fashion labels don't have the money to advertise at the moment), because that means even fewer editorial pages, which means people are losing their jobs/income.
As a 20+ years editor at women's service magazines I have heard that those magazines(the seven sisters etc) are doing better. People want cheap recipes, clothing etc. It makes sense...who really has the type of money to spend in this time of economic crisis??
@angryblackgurl: I am one of those following that trend. Even though Good Housekeeping is clearly not targeted toward my (28yo, no kids) demographic, I find it refreshing and interesting. Sure, I miss the high-fashion clothing layouts, but Heloise sure is helpful. It's a less angry-making magazine to browse. Also, no jumping moddles makes me happy.
I think readers are getting to the point where not only can they not afford the items featured in the magazines, they also can't afford the magazines themselves.
ELLE is up to $5 a copy, and that's an awful lot of money for what is essentially just advertising. Looking at $60 scented candles and $400 clutch purses loses its allure when people don't have $20 to spend on groceries.
@hej hej: That's why I don't buy them any more. I used to buy magazines sometimes as fluff to flip through on a weekend or something, but fluff stops seeming attractive when it means you can't afford something you really need, like tampons.
Is anyone else just letting their subscriptions...go? I have no desire any longer to read Glamor, Self, Shape, Elle, Marie Claire...whatever. The only fashiny-gossipy script I'm keeping is Vanity Fair, because it is either hilarious or interesting or both, despite being all snooty-snooty.
Vanity Fair; the New Yorker; the Altantic; the Columbia Journalism Review; and Newsweek. That what I get. Does this mean I'm officially entering middle age?
@NewsBunny: Yes, I have let Elle, Allure and now, Vogue, go.
However, I just subscribed to Blackbook, Print, Preen, Wired and a few others. And I get the Times on Sunday. I tend to buy foreign mags at the newsstand because I like to get out to buy and subs are the same price as buying off the stand.
I get Time from my boyfriend's parents when they are done (I LOVE their Style issues) and VF from my mom, although I rarely have the attention span for it. And, I get just about every food mag under the sun.
@NewsBunny: I have been, for a few years now. I let Glamour go over a year ago, when I realized it was arriving and I wasn't even reading it. Haven't gotten anything of the ladymag stripe for a while.
@NewsBunny: I still get Elle. Only because I love their movie, music, and book reviews. I let Vogue, Glamour and Marie Claire go and just read them at the gym.
@NewsBunny: There are a lot of really nice ones if you're into art/design, especially Com Arts and Print. I also subscribe to MS Living and Weddings, because there's always so much inspiration to be found! Lula is my new fav, you have to check that out as well.
@AthertonMerriweather: You know what I always liked about Elle? For every celebrity spread they did, they always made the actress look more beautiful than any other magazine.
@NewsBunny: I let Allure - the only ladymag I received - go about a year ago. And unrelated to ladymags, I just let ReadyMade expire because after a year I had never implemented a single one of their projects. I continue to subscribe to Bust, just added Interweave Knits, and am a long-time subscriber to Southern Living just because I'm a) old school and b) a big fan of recipes.
@NewsBunny: Vogue is the only thing I get and I'm seriously considering making this the last year. I seldom read them right away anymore and when I do its usually with a drink and a dark sense of humor.
I'm trying to think about what I'd like to replace it with. Penny has some great suggestions!
I bought around 6 fashion magazines this weekend, all foreign. They had.....MODELS on their covers! Amazing!
I totally ignore American fashion magazines at this point. Even UK Vogue is pushing it, but it's generally so much smarter and interesting than American Vogue that I still buy it.
As an aside, I've started going through my old American Vogues as I am finally purging and you will be happy (or, unhappy) to know that readers were bitching about actresses popping up on covers 10 years ago.
What's sad is, if People's Style Watch is the only rag seeing an increase in advertising, I don't think we'll be seeing the end of boring, celebrity-infused magazines anytime soon.
@Penny: Except 10 years ago, actresses just popped up on the covers here and there. Models don't even pop up (Giselle doesn't count) and I've noticed more actresses and singers taking over the editorial content as well. It's tough out there for a model!
@AthertonMerriweather: They did, but so far I've gone through about 10 (I am saving the covers) and about half were actresses. And about 3 were Gisele. They were obsessed with her back in the day!
@Penny: This weekend I went through old issues of all kind of magazines I've kept (the good/bad part of moving is having to do this type of thing), and mostly, the difference between American and European rags seems to be the tone of the editorials and the general feel of the content, specially images. I also bought Vogue India this weekend (an old issue, but I was very curious to see it) and there are so much differences between the styling, and the colors; it feels almost 80ish, but in a good way. I love French and Italian Vogue, and it's always interesting to read them, whereas all I can remember now from the new issue of US Vogue is the fact that Yvonne Force Villarreal named her son Quattro.
Ladymags is thin, svelte even, as the glides into the restaurant to sit across from me. "I am sooo hungry!" she trills, exuberant in a yet-to-be released breezy bohemian/Russian/SriLankan/Afrikan shift/dress/schmatta confection from Yves Saint Laurent. She orders a giant bacon cheeseburger, noting that she never exercises. Her skin glows like the flashbulbs of the paparazzi who follow her endlessly.
Put moddles on the damn covers! If I wanted to read about celebrities, I'd read People. The emphasis on celebrity over fashion the past few years is the cause of the drop in numbers.
@AthertonMerriweather: Oooh good point. I would probably read a magazine if it had a moddle on it and not the latest hot new starlet straight out of the Disney machine, just for the novelty factor if nothing else.
@AthertonMerriweather: Reading about celebrity fashion is reading about the middle man. I'm far more interested in hearing designers talk about their work and inspiration.
@AthertonMerriweather: Every now and then Elle sends me a survey about what they could do differently as a mag. Every single time I reply "STOP USING THE SAME 5 ACTRESSES! STOP USING ACTRESSES COMPLETELY!"
I mean, there are millions of women in the world and I only get to see Jessica Simpson or Jennifer Aniston on the cover? What about world leaders? Moddles? Authors? Business leaders?
They aren't trying to get a cover that sells to us, because really right now all they care about it keeping their market share. Really they are selling their cover to advertisers, who are already advertising less. And advertisers are notoriously close-minded "these statistics here say that white blond actress covers sell best, so if you have anything else on your cover maybe we'll halve the number of pages we buy"... Not that this makes it okay...
i'm tired of these people, have no interest in the stories, do not want to hear tips from any of them because i've heard them... tried them when i got really bored... and NONE OF THEM WORK.
the stories are not interesting, because we already know them thanks to tabloid wednesdays...
When will Zoe Saldana get a guernsey? She was the female lead in one of the biggest movies of the year, ffs. Or will she have to wait for the release of one of the sequels?
07/20/09
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07/20/09
If sportsmen of achievement interest you ladies as much as hot White House brains, the June issue with Cameron on the cover has a Rafa Nadal feature, and there are back issues of both Vogue and Mens' Vogue that feature Roger Federer.
Not like I, you know, combed the stands or anything...
07/20/09
(And yes, I know that most models aren't that much older, but they aren't profiled or interviewed).
I think the magazine business has to do some serious research into what their readers want to read and see, instead of going for the lowest common denominator, and thinking that everybody is into celebrity culture.
Having sad that, I'm really sad that there's such a huge drop in ad pages (which is, by the way, because fashion labels don't have the money to advertise at the moment), because that means even fewer editorial pages, which means people are losing their jobs/income.
07/20/09
07/20/09
07/20/09
ELLE is up to $5 a copy, and that's an awful lot of money for what is essentially just advertising. Looking at $60 scented candles and $400 clutch purses loses its allure when people don't have $20 to spend on groceries.
07/20/09
07/20/09
07/20/09
Vanity Fair; the New Yorker; the Altantic; the Columbia Journalism Review; and Newsweek. That what I get. Does this mean I'm officially entering middle age?
07/20/09
However, I just subscribed to Blackbook, Print, Preen, Wired and a few others. And I get the Times on Sunday. I tend to buy foreign mags at the newsstand because I like to get out to buy and subs are the same price as buying off the stand.
I get Time from my boyfriend's parents when they are done (I LOVE their Style issues) and VF from my mom, although I rarely have the attention span for it. And, I get just about every food mag under the sun.
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I'm trying to think about what I'd like to replace it with. Penny has some great suggestions!
07/20/09
07/20/09
07/20/09
I totally ignore American fashion magazines at this point. Even UK Vogue is pushing it, but it's generally so much smarter and interesting than American Vogue that I still buy it.
As an aside, I've started going through my old American Vogues as I am finally purging and you will be happy (or, unhappy) to know that readers were bitching about actresses popping up on covers 10 years ago.
What's sad is, if People's Style Watch is the only rag seeing an increase in advertising, I don't think we'll be seeing the end of boring, celebrity-infused magazines anytime soon.
07/20/09
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I mean, there are millions of women in the world and I only get to see Jessica Simpson or Jennifer Aniston on the cover? What about world leaders? Moddles? Authors? Business leaders?
07/14/09
07/14/09
the stories are not interesting, because we already know them thanks to tabloid wednesdays...
they are going to dig themselves a hole.
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