The news that O.G. socialite-turned-HSN costume jewelry designer Iris Apfel's creations are less than original should — to anyone who pays attention to the celebrity clothing line industrial complex — be less than surprising. The story here is that Apfel, whose taste in jewelry is deservedly famous, was approached to…

• Worst-selling, that is. Swift's April Elle issue sold the fewest copies of the year, and her covers of Glamour and Marie Claire were nearly as bad. Blake Lively bombed on Vogue and Esquire, but weirdly sold well for Allure. [WWD]

• Katy Perry, shot by Alexi Lubomirski for the subscriber cover of the new Harper's Bazaar, looks gorgeous, if a bit crusty-lipped. She also looks a lot like Jean Patchett on the iconic Erwin Blumenfeld Vogue cover from January, 1950. [JustJared]

The challenge on last night's episode was to design a garment "inspired" by the elements: Earth, air, fire, water. Unfortunately, no one levitated or got a Connie Francis-themed jukebox, like in The Craft.

In a cavernous venue where giant white balloons bobbed overhead, the Frenchiest of French designers, Roland Mouret, showed his fall collection.

• Zooey Deschanel and Solange Knowles are joining Kate Moss, Coco Rocha, and Georgia May Jagger as the faces of Rimmel. [WWD]
• Meanwhile, Leona Lewis is the next face of American cotton's long-running "The Fabric of Our Lives" campaign. [Sun]

• Whitney Port isn't in Kell On Earth. And on Lauren Conrad: "We still keep in touch on a friendship level. But in terms of fashion we don't really talk about it anymore because we're not in the same arena." [PopEater]

• Handbag model Lily Allen performed live at the farming-themed, hay-strewn Chanel show this morning. [Fashionista]
• Claudia Schiffer has formally announced she will no longer do any runway modeling. She plans to fill her downtime with a trip to Iraq. [Sun]

• Kate Moss was shot by Mario Testino for the September cover of British Vogue. That trench coat looks very Gisele photoshop-gate/neighborhood flasher, no? [Design Scene]

• The first pictures of Lindsay Lohan's foray into cosmetics have been released: at left, the often-orange starlet shilling for a spray tan called Sevin Nyne. [People]