What makes a successful model? By what process is it decided that Coco Rocha will walk in 55 shows and grace the cover of Vogue Italia, while so many peers languish in models' apartments arguing about who used whose shampoo?

Couture week, that four-day period when editors descend on Paris to venerate the fiction that enough people still buy $80,000 dresses to justify the expense and bother and fabulousness of the proceedings, is over. How'd everyone do?

• Zoe Saldana is the latest face of Calvin Klein. The actress' only other foray into fashion was a clothing line by the name of Arasmaci. Perhaps she didn't want any other ads to come between her and her Calvins? [People]

• AdAge reports that Ellen DeGeneres and Rihanna are the female celebrities most likely to make consumers stop and pay attention to their ads. The product in top-scorer Ellen's CoverGirl ad was apparently recommended by 30% of readers. [AdAge]

Marina Abramović celebrated the end of her marathon MoMA show with a dinner in her honor, hosted by Givenchy. Ciara, Courtney Love, and Patti Smith all turned up — James Franco did, too — and Elle's Anne Slowey tweeted it.

• Naomi Campbell allegedly insisted that model/Sean Penn date-r Jessica White not be admitted to her 40th birthday party. [P6]
• Cash-strapped Annie Leibovitz is shooting for Jones New York with Jessica Stam, Hillary Rhoda, and 20-odd other models today. Allegedly. [WWD]

• "Working with these incredible hair and makeup teams, you go in looking like a schmoe, and you come out like a movie star," Scarlett Johansson tells V. "You're like this perfectly prepared sausage…no one ever sees what goes in." [People]

• Vogue India, which has been criticized in the past for promoting only light skin as beautiful, has five darker-skinned models on its new cover. [Vogue UK]
• Illustrator Kate Bingaman-Burt drew everything she purchased since 2006, and made a book. [Racked]

• In case you might have forgotten their existence, the Kardashian sisters would like to remind you that they have not only a Bebe clothing line, but also a jewelry collection. It is, says Kim, "inspired by our Armenian heritage." [People]

Italian designer Riccardo Tisci showed a collection for space-age majas in black widows' weeds today. And for those of us who just want a blue sequined jumpsuit and feathered evening shorts.

• Victoria Beckham might be adding shoes and accessories to her dress collection, because she's apparently sick of advertising other designers' goods. [Sun]
• Fergie says she wanted her Avon scent to smell "fresh, and yet modern at the same time." [People]

Vogue's Anna Wintour has been on a charm offensive — her contract is up, her movie is out, and she's been making the Letterman rounds. So why'd Carine Roitfeld choose today to plant/participate in a news-less fluff piece about herself?

• Michael Jackson's entire family — including the kids — reportedly wore Versace to his memorial service yesterday. The singer was a longtime admirer of Gianni Versace's work, and LaToya Jackson contacted Donatella Versace to arrange for the custom outfits. [InStyle]

• Michelle Obama may have skipped the CFDAs, but she'll celebrate the National Design Awards at the White House on July 24. The winners, chosen by the Smithsonian and including Francisco Costa, will participate in events around Washington. [WWD]