• Jezebel
  • celebrity
  • sex
  • fashion
  • Profile logout login

#reebokeasytone

Jezebel

Share Cancel
   
Upload an image | Add an image URL
×

logging in
  • FAQ. Include # before tag:
  • #tips,
  • #snapjudgment,
  • #groupthink,
  • etc.

New York, 8:07 AM
Tue Dec 1
67 posts in the last 24 hours

Tip your editors:
tips@jezebel.com

Editor-in-Chief:
Anna Holmes
Email | Twitter

Deputy Editor:
Dodai Stewart
Email | Twitter

Senior Contributing Editor:
Tracie Egan
Email | Twitter

Contributing Editors:
Anna North
Email | Twitter
Sadie Stein
Email | Twitter

Reporter:
Irin Carmon
Email | Twitter

Editorial Assistant:
Margaret Hartmann
Email | Twitter

Contributors:
Rich Juzwiak
Email | Twitter
Latoya Peterson
Email
Jenna Sauers
Email
Lizzie Skurnick
Email

Interns:
Katy Kelleher
Twitter


Weekends/Commenter Moderator:
Hortense
Email | Twitter

SUBSCRIBE TO Jezebel RSS

New: Breaking news and daily top stories via email
1770 Subscribers
Jezebel
  • posts about #reebokeasytone more →

    "Make Your Boobs Jealous!": Reebok's "EasyTone" Ad Campaign Is An Epic Fail

    Encourage Men To Focus Less On Your Words, More On Your Ass
  • Your version of Internet Explorer is not supported. Please upgrade to the most recent version in order to view comments.
    Dsmvwl  Admin  Promote to frontpage Approve user Ban user ×
    Image of BetteD BetteD
    11/23/09

    In reply to "Make Your Boobs Jealous!": Reebok's "EasyTone" Ad Campaign Is An Epic Fail
    They DO know that they're supposed to be selling this product to women? Right?

    Dudes. Those commercials looked like they were selling subscriptions to Maxim.

    I know that when I see a commercial that objectifies and infantalizes women, it makes me want to BUY BUY BUY! Not.

    Also, lulz at the thought that any shoe could make my generously sized Italian ass look like the pancakes featured in that commercial (not hating on flat butts, or toned butts, or ANY butts, just the Buttheads who created these commercials to suggest that only one kind of butt was worth having!). Not only could no mere shoe perform such a mighty task, no exercise I perform in any shoe can do that.

    lulz. Reebok, you haven't been cool since I bought your magenta high-tops in '87.
     Reply
    BetteD was starred BetteD was unstarred
    Image of Ulookinatmyjunk, JOC Ulookinatmyjunk, JOC
    11/22/09

    In reply to "Make Your Boobs Jealous!": Reebok's "EasyTone" Ad Campaign Is An Epic Fail
    Oh, how pissed off Reebok would be to see how I actually look in the gym when I'm wearing their shoes. Hair tied back with rubber band and bandana, men's 3x sweatpants, ratty sports bra with loose threads, granny (okay to sweat in) panties and a stained (but clean) old t-shirt. I'm making zero women jealous and zero men randy. But I'm burning off steam and keeping mi corazon ticking...and I think that's dead sexy. That commercial with the faceless ass made me uncomfortable. I was certain it was for Vicky's Secret at first.
     Reply
    Ulookinatmyjunk, JOC was starred Ulookinatmyjunk, JOC was unstarred
    Image of Snizzy-Snazz Bullets Snizzy-Snazz Bullets
    11/22/09

    In reply to "Make Your Boobs Jealous!": Reebok's "EasyTone" Ad Campaign Is An Epic Fail
    From www.ourbodiesourblog.com:

    "Jami Bernard at WalletPop points to this warning on the Reebok website : 'Due to the instability of the balance pods, activities with unplanned side-to-side movement and/or any lateral-movement -sports such as tennis or basketball-should be avoided.'

    A fitness sneaker that you can’t play sports in? Huh?"

    Gross.
     Reply
    BetteD promoted this comment Snizzy-Snazz Bullets was starred Snizzy-Snazz Bullets was unstarred
    Image of BetteD BetteD
    11/23/09

    @Snizzy-Snazz Bullets: Girls shouldn't be playing sports, dummy! These shoes are meant for all the things that girls are supposed to do--lying in bed while being covertly filmed, talking negatively to their own body, and being objectified in tight pants! Duuuhhh!
     Reply
    BetteD was starred BetteD was unstarred
    Image of dayglo dayglo
    11/22/09

    In reply to "Make Your Boobs Jealous!": Reebok's "EasyTone" Ad Campaign Is An Epic Fail
    My theory is that Reebok realized that no female athlete or anyone even remotely serious about health or fitness would wear these for any reason as they would probably lead to a sprained ankle on the court. So they weeded us all out from the get go and went for the completely-brainless vote.
     Reply
    dayglo was starred dayglo was unstarred
    Image of curiousgeorgiana curiousgeorgiana
    11/22/09

    In reply to "Make Your Boobs Jealous!": Reebok's "EasyTone" Ad Campaign Is An Epic Fail
    Thank you for posting these, Hortense!!

    Has anyone found an email or hard address to write to? I'm beyond pissed!!
     Reply
    curiousgeorgiana was starred curiousgeorgiana was unstarred
    Image of PipPipCheerio PipPipCheerio
    11/22/09

    In reply to "Make Your Boobs Jealous!": Reebok's "EasyTone" Ad Campaign Is An Epic Fail
    Someone needs to tell Reebok's ad agency that women do NOT like being ogled by creepers. There's a huge difference between feeling attractive and drawing a lot of unwanted attention. In fact, being checked out while exercising is a big stress factor for a lot of the women I know (me included). One reason I hate going to my campus gym is that the last things I want to worry about when doing ellipticals is the leering frat boys who hang around the weight lifting machines.
     Reply
    curiousgeorgiana promoted this comment PipPipCheerio was starred PipPipCheerio was unstarred
    Image of curiousgeorgiana curiousgeorgiana
    11/22/09

    @PipPipCheerio: Yes. When I'm struggling through a set of squats, the last thing I want to think about is a guy staring at my butt.
     Reply
    curiousgeorgiana was starred curiousgeorgiana was unstarred
    Image of Cairn Cairn
    11/22/09

    @curiousgeorgiana: But isn't that why you're doing squats in the first place? I mean it's not about your health, it's about BOYS, am I right girls?

    /sarcasm
     Reply
    curiousgeorgiana promoted this comment Cairn was starred Cairn was unstarred
    Image of unsecretcrush unsecretcrush
    11/22/09

    In reply to "Make Your Boobs Jealous!": Reebok's "EasyTone" Ad Campaign Is An Epic Fail
    So, ok, these ads are terrible. I can see that quite clearly. But, now that I know these shoes exist, I am curious about them. I know I should be having the opposite reaction, and refusing to spend money on something with such offensively stupid ads, but... *I* want a tight butt and slimmer thighs. :(

    Is there even any scientific evidence that these or any shoes can give me that? I mean, I do need some new walking shoes....
     Reply
    unsecretcrush was starred unsecretcrush was unstarred
    Image of Mushu_the_educated_whale Mushu_the_educated_whale
    11/22/09

    @unsecretcrush: Sketchers sells similar shoes (shape ups), they had the idea first. And they never advertised them in such a manner. I can't say if they work, but it beats the hell out of supporting this advertising disaster.
     Reply
    Hana Maru promoted this comment Mushu_the_educated_whale was starred Mushu_the_educated_whale was unstarred
    Image of SUNNY1 SUNNY1
    11/22/09

    In reply to "Make Your Boobs Jealous!": Reebok's "EasyTone" Ad Campaign Is An Epic Fail
    If Kay Jewelers bedazzled these shoes and designed them with perverted soap bubbles, that would be the best Christmas present EVER.
     Reply
    HannahBethD promoted this comment SUNNY1 was starred SUNNY1 was unstarred
    Image of LilSpitfire LilSpitfire
    11/22/09

    In reply to "Make Your Boobs Jealous!": Reebok's "EasyTone" Ad Campaign Is An Epic Fail
    My boobs are small and anti-social.

    My rear just wants to sit around and play video games all day.

    God I love my body.
     Reply
    SomeAuthorGirl promoted this comment LilSpitfire was starred LilSpitfire was unstarred
    Image of Sputnik_Sweetheart Sputnik_Sweetheart
    11/22/09

    In reply to "Make Your Boobs Jealous!": Reebok's "EasyTone" Ad Campaign Is An Epic Fail
    Words can not describe how much the third one offends me. It must have been written by a group of bros who have absolutely no idea how women think. Your average woman generally does not enjoy having her chest openly gawked at.
     Reply
    Edited by Sputnik_Sweetheart at 11/22/09 3:15 PM Sputnik_Sweetheart was starred Sputnik_Sweetheart was unstarred
    Image of CParis CParis
    11/22/09

    In reply to "Make Your Boobs Jealous!": Reebok's "EasyTone" Ad Campaign Is An Epic Fail
    "My boobs actually felt sorry for my brain when it had to process the amount of bullshit in these three ads, and my eyes were jealous of my toes for being tucked deep in my socks, away from this sexist mess."

    Best line ever!!
     Reply
    CParis was starred CParis was unstarred
    Image of prettycool prettycool
    11/22/09

    In reply to "Make Your Boobs Jealous!": Reebok's "EasyTone" Ad Campaign Is An Epic Fail
    Although my butt and boobs are totes bff's, butt is constantly bitching how she doesn't get to wear her cleavage out like boobs without someone yelling, "Crack kills, PC!" And then boobs is like, "Why don't you just show some under-butt?", but we all know that would never happen cause thighs have been cottage cheesing it lately and butt would just die of em-bare ass-ment. (budda ching!)

    ...I'm sorry, what were we talking about?
     Reply
    prettycool was starred prettycool was unstarred
    Image of la.donna.pietra la.donna.pietra
    11/22/09

    In reply to "Make Your Boobs Jealous!": Reebok's "EasyTone" Ad Campaign Is An Epic Fail
    My butt is in fact jealous of my boobs right now, solely because they don't hurt. I did about 6 hours of yardwork yesterday; apparently, a lot of it involved my hip flexors. As an added benefit, it turns out that stacking a half-cord of wood and raking 11 bags of leaves will make your husband kiss you profusely when he comes home. All in boring old hiking boots.

    C'mon, Reebok! Hire me to do your ads instead!
     Reply
    la.donna.pietra was starred la.donna.pietra was unstarred
    Image of LaComtesse LaComtesse
    11/22/09

    In reply to "Make Your Boobs Jealous!": Reebok's "EasyTone" Ad Campaign Is An Epic Fail
    Is anyone else struck by the fact that this commercial has taken female competition to the next level? It's not enough to be in competition with each other: we need to be in competition with our own bodies...
     Reply
    Edited by LaComtesse at 11/22/09 2:38 PM LaComtesse was starred LaComtesse was unstarred
    Image of la.donna.pietra la.donna.pietra
    11/22/09

    @LaComtesse: My body parts all say "Eff that" in complete unison.
     Reply
    la.donna.pietra was starred la.donna.pietra was unstarred
    Image of Lisabel (ne: Dagnabbit) Lisabel (ne: Dagnabbit)
    11/22/09

    In reply to "Make Your Boobs Jealous!": Reebok's "EasyTone" Ad Campaign Is An Epic Fail
    Are men going to buy their girls these shoes for the holidays? Because that's the only thing that seems to explain the reasoning fo for these ads. Doesn't justify them, tho.
     Reply
    Lisabel (ne: Dagnabbit) was starred Lisabel (ne: Dagnabbit) was unstarred
    Image of LaComtesse LaComtesse
    11/22/09

    @Lisabel (ne: Dagnabbit): If they do, I think it will be a boon to the flowers and apology cards industries.
     Reply
    LaComtesse was starred LaComtesse was unstarred
    Earlier discussions Other discussions Show all discussions Show featured discussions only Start a new discussion

Login

Enter your username and password.

Please enter a username.
Please enter your password.
logging in
Login via Facebook | Sign Up | Forgot Password?

Reset Password

Please enter your email address to have your password reset.

Please enter your email address.
Please enter a valid email address.
requesting password reset

Register

Registering will give you a user profile and the ability to add other users as friends. To become a commenter, however, you need to audition.

Want to know more? Consult the Comment FAQ and legal terms.

Please enter a username.
Please enter a password.
Please confirm your password.
Passwords are not identical.
Please enter a valid email address.
registration sent, waiting for reply

Submit Your Comment

You don't need to login to comment. Just enter your email address below.

See how your address will be displayed in the Comment FAQ.

Please enter a valid email address.
Please enter a valid email address.
logging in

Login with your Facebook or Jezebel account.

Sign up here.



  • Archives
  • About
  • Advertising
  • Legal
  • Help
  • Report a Bug
  • FAQ
Original material is licensed under a Creative Commons License permitting non-commercial sharing with attribution.