Better or worse than some of these car ads (and the accompanying comments about how 'women objectify men all the time' and 'can't we just like cars and sex, we have so little!'
It's kind of shocking, sometimes, how willing ad agencies (and the companies they represent) are willing to just banish a huge chunk of the market via blatantly offensive campaigns.
It's like making a KKK Grand Wizard the new spokesperson for Burger King (only people complaining would be pegged as 'annoyinghypersensitivestupidnegros'...). It's a stupid move and a huge risk... unless you honestly don't give a shit about that segment, or you're sure no one will have the guts to complain. How many 16 year old girls don't want to be branded as shrill, sensitive harpies rather than 'one of the guys'?
Honestly, most of the time, I'd rather eat a sandwich than give a blow job. However, that sandwich looks gross, and the idea of blowing a sandwich just seems soggy and nasty, so in terms of what I'd rather BLOW...
Between this and the Bacardi ads earlier this week, I've started boycotting too many things to remember. Pretty soon I'll have to play it safe and eat nothing but bulgar wheat I grew in my own backyard.
Most advertising that comes out of Singapore is either genius and beautiful, or this. Maybe it's because I'm on the other side of the world, but I never see a happy medium.
Ha, I just recently ranted about this but I don't get sexy food ads. I mean there are some products for which sexy adveristing is appropriate but burgers? This ad is not only disgusting and sexualized but the fucking sandwich doesn't even look appealing. I mean if you're going to advertise food at least it should look appealing right?
If this is supposed to lead to a surge in sales then maybe i'm not their target demographic but then again who is? I hate to think that folks are choosing burgers/sandwiches on anything else other than price, great ingredients, taste and quality and not some silly ad.
Can I also add that I find the "blow your mind away" part itself offensive - as if women are just completely stupid once they get the meat, as it were. Or mindlessly in pursuit of the meat.
But I guess that's why she looks like a blowup doll. Don't we all, Jezzies, don't we all.
Also, yeah, the creamy white stuff is NOT A1 Thick & Hearty.
@Penny: I wouldn't count on that. One of my besties works for Crispin and she defends the BK ads to the death. It's not her campaign but she's pretty loyal to CPB even when their ads are just awful. A friend of ours is getting a PhD in cultural anthropology, and she tried to explain to my advertising friend what was so fucking atrocious about those "hamburger virgin" commercials, but my friend was having none of it. I believe the school of thought in that shop is that all publicity is good publicity.
And she might be right, as BK's market share has gone up astronomically since CPB took them on in 2004. Moreover, CPB has gone from a company with a hundred employees to one with nearly 1000 in that time.
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[jalopnik.com]
06/24/09
It's like making a KKK Grand Wizard the new spokesperson for Burger King (only people complaining would be pegged as 'annoyinghypersensitivestupidnegros'...). It's a stupid move and a huge risk... unless you honestly don't give a shit about that segment, or you're sure no one will have the guts to complain. How many 16 year old girls don't want to be branded as shrill, sensitive harpies rather than 'one of the guys'?
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If this is supposed to lead to a surge in sales then maybe i'm not their target demographic but then again who is? I hate to think that folks are choosing burgers/sandwiches on anything else other than price, great ingredients, taste and quality and not some silly ad.
06/24/09
But I guess that's why she looks like a blowup doll. Don't we all, Jezzies, don't we all.
Also, yeah, the creamy white stuff is NOT A1 Thick & Hearty.
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[andrewteman.org]
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And yes, a female in advertising would never come up with this idea.
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And she might be right, as BK's market share has gone up astronomically since CPB took them on in 2004. Moreover, CPB has gone from a company with a hundred employees to one with nearly 1000 in that time.
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