Lady Mags Push Readers To Go Online Even While They Read

Many magazines are having a hard time attracting readers to their websites, so they're trying a new approach. Rather than just listing urls and hoping people will look them up online, magazines are becoming littered with mobile codes. The hope is that while readers don't care enough to look up an editor's blog,… » 8/23/11 3:10pm 8/23/11 3:10pm