• more about #saynotocankles
    vulcanized: Say no to Gold's Gym. Seriously, all cankling aside, I have heard nothing but horror stories about Gold's taking people for financial rides. They ar... more »
    Aesop's Foibles. YES.: Okay. I have what I've always preferred to call "soccer legs" but my sister once informed me they are actually "fat ankles". Yeah. From the knee down,... more »
    Mafalda para Presidente: I'll say no to cankles when gyms start saying no to cacadvertising. more »
    bluebears: So the point of this ad was to inform us that muffins are now being offered at Golds Gyms worldwide, yes? Sign me up! more »
    bananastand: So, I understand what cankles are, but what the the "c" mean? more »
    bluewine: I actually belong to the VA Gold's Gym Corry Matthews worked at! I crack up every time I see her name (her...it's a female Corry). more »
    kaiwhakamarie: I'm 36 weeks pregnant and when I saw my best friend the other day, she looked down and said, 'Ha ha ha, skinny legs, you finally got cankles'. She's s... more »
    Dodgergirl: Also, cankles is a fucking stupid word. AND MUFFIN TOPS ARE DELICIOUS. more »
    Rooo sez BISH PLZ: Well, I hate Gold's Gym's whole physique. So we're even. more »
    BiteMeMitchell!: Sigh - sadly this campaign would probably work on me as I have thick ankles (I refuse to call them cankles) and I hate them so much. Glad to hear they... more »
    Sputnik_Sweetheart: Aww, they are comparing minor imperfections, such as cankles and muffin tops to serious diseases and epidemics. Isn't that so cute? more »
    morninggloria: How about saying yes to that awesome druggy feeling you get after you work out? Why is that not used more in gym ads? "Come work out here. Seriously, ... more »
    picassobear: What are Moobs?? more »
    queenieinmanhattan: God, I hate the word cankles. In addition to being yet another word that demonizes a naturally-occurring (and, to my knowledge, in no way unhealthy) ... more »
    bluebears: Um, true story, I had a membership to Golds Gym, but one day during peak hours I (blushes) fell off the treadmill. Actually I fell on the treadmill, a... more »
    save jinger: Luckily, Gold's Gym talks to Corry Matthews, "a Virginia-based trainer and member of Gold's Gym Fitness Institute." Leave it to Cory Matthews to be th... more »
    swimmingly: First of all, why are we so focused on people's bodies that we look to see if they have fat around their ankles? STFU already. Secondly, I hate all th... more »
    andBegorrah: "Bathing suit killers like Muffin Tops, Saddle Bags and Moobs" is going to be a line from the greatest ad campaign for the greatest summer horror/gang... more »
    EleanorRigby: "Cankles" just come with a certain type of leg sometimes. Case in point: even some models have 'em. No amount of working out will do anything about it. more »
    hortense: And here I was thinking Shitforbrains was the fastest growing aesthetic affliction. Nasty, that, when it leaks from your ears and such. more »
  • #badvertising

    Gold's Gym Hates Your Legs

    Gold's Gym has a "humorous" new ad campaign called "Say No To Cankles." Despite the fact that, as every health and fitness expert knows, spot reduction is a myth. Still, on the gym's microsite, there is text which reads: More »