• more about #paperchase
    PreposterousHypothesis: I think InStyle is simply laid out better; I find Elle and Vogue to be almost cluttered. I find it easier to peruse, and it's geared more toward the "... more »
    brinkswomanship: I would say it's all due to Johanna. Evidently Anna Wintour needs to host a bitchy reality TV show (is there any other kind?!?) to find the next super... more »
    BlondeGoddess: Slightly OT: I just saw The September Issue and it's sooo juicy. Also makes you appreciate the people that make the pages more (AW excluded!). Especia... more »
    Macloserboy: I have subscriptions to two of the three! Guess which ones! more »
    ElleL: I have always preferred In Style to Vogue and Elle, it's much easier to read, and clothing isn't out of this world in price range. more »
    AthertonMerriweather: I read Elle at the gym and recently became a subscriber. They've had some interesting layouts the past six months, interesting political articles and... more »
    angelheadedhipster: The only magazine I subscribe to has gone to bi-montly, except for a tiny (literally, it fits almost in my pocket) version that comes out in the off m... more »
    saintbernadette: My friend got me a subscription to InStyle (I swear!), and it makes me wanna barf. I'd guess they're doing better than Elle or Vogue because their con... more »
    hortense: Next month: Vogue! Now With More Jumping Models!!!! more »
    BrutallyHonestBabes (aka Mrs. Sarah.of.a.Lesser.Hobbit): Now is the Wintour of our discontent. Made glorious summer by these ads of Elle; And all the clouds that lour'd upon t'ladymags In the deep bosom of t... more »
    Trulymadlyme: Slightly, off topic, but has anyone noticed how slim magazines have become? I randomly get W and thought it was an advert or junk mail. more »
  • #paperchase

    Round 1: Elle

    For the first time, Elle has overtaken Vogue in ad pages. Both mags have taken a hit, but Vogue's, at 32%, is bigger. Interestingly, InStyle continues to beat them both. [Forbes]