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more about #marketing more comments → JayBird: I don't care about their marketing, but I do buy GNC's biotin and women's formula vitamins; must say that now I have long nails...for the first time i... more » Beets.Go.On is the Fat Yogini: Why do we need to bring yoga into this? #marketing more » Anne: At the health food store near me, they have a sign in the vitamin section: Women's support: hair, skin, nails Men's support: brain ~ memory more » Tchotchke: Ok, but will it get me a man? /sarcasm. #marketing more » Cerridwen: You are a woman, you wear women's wear You have breasts and long-ish hair. (Oh yeah) Your kind is found everywhere, Yet your still very rare. (Oh yeah... more » LaComtesse: You take the lavendar pill - the ugly ends, you wake up pretty and believe whatever you want to believe. You take the pink pill - you stay on the trea... more » BrutallyHonestBabes (aka Mrs. Sarah.of.a.Lesser.Hobbit): This is a very important decision, ladies. The pink pill or the lavender one? The pink pill will answer the question "what is Womanhood?" (by removi... more » RenoMartini: The vitamin industry should know by now that the best way to get me and my vagina to buy anything is to feature a shirtless Gerard Butler riding a pin... more » desertbloom79: True story: A friend did some research on Centrum brand vitamins, in which she had to fish out the vitamins from people's poo. Without exception, th... more » Triana Orpheus: Women are different and need different nutrition. If I don't get my daily dose of Calcium, Zinc, vitamin pink and vitamin purple then I just don't fee... more » rodmanstreet: I'll stick with my Flintstones chewables, thanks. #marketing more » stacyinbean: Yeah or you could just take the pills labeled "BIOTIN" that do the same thing and don't make you want to shoot yourself. I hate how they package vitam... more » femme-bot: I hate "gendered vitamins". The one for teens (forget who it's by) always has "muscle health" for boys and "clear skin" for girls. Ugh. #marketing more » Rooo sez BISH PLZ: *sigh* It's not vanity. It's a survivalist strategy in a culture where women are judged, first, before anything else, by their looks. (And also, so... more » badmutha: Why do I have to chose between being Hot or being Beautiful? WHY? I hate science, denying me what I want. #marketing more » -
#pinkitshrinkit
How To Sell Vitamins To Women: Vanity, Pastels, And Yoga
"The products - including be-Beautiful, which promises to revitalize skin, hair and nails, and be-Hot, which promises to 'maximize the results of your workout' - are packaged in pastel containers, with pills that also are pink or lavender." [NYT] -
#moneypowerrespect
Women Across the Globe Gaining Financial Control
"The earning power of women globally is expected to reach $18 trillion by 2014 [...] That is more than twice the estimated 2014 GDP of China and India combined." The story of the current recession is definitely about women. More » -
#wherethegirlsare
Why Is Marketing To Female Gamers Considered Challenging?
The Wall Street Journal just published a re-hash of the same article I've been reading for the last few years: Gaming marketers still don't know how to appeal to women. Here's a thought: segment the fucking market! More » -
#targetwomen
Fear Meets Sex Appeal In Drug-Detecting Lip Gloss
The UK-based cosmetics company 2LoveMy has launched a new lip gloss that doubles as a date-rape drug detection kit. More » -
#badbvertising
What You Are About To See Is Real:
Johnny Andrean, an Indonesian salon chain, stuck these surreal, freaky hair handles on Jakarta commuter trains to promote a new hair-strengthening product. What shall we go with here: Return to Oz or Jean Cocteau? [Copyranter] -
#gogadgetgo
My Netbook is Not So Pretty In Pink
After feeling painfully tech-obsolete after attending SXSWi, I finally upgraded to a new toy: a white Samsung netbook. It's cute. It's got a six hour battery. It fits in my purse. And it isn't pink. More » -
#whatwomenwant
A Diamond Is Forever: Sony's New Cell For Women Doesn't Come In Pink
Sony Ericsson has finally figured out what women want in a cell phone! Its Jalou phone is shaped like a diamond and features a mirror, horoscope application, and pedometer to "see how far you have walked while out shopping." More » -
#noboysallowed
Are Apple Products Secretly Girly?
Last week, Forbes writer Bridget Brennen asked: Is Apple the world's most discreetly feminine brand? We wonder: When did user-friendly become code for female-friendly? More » -
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#itcomesinpink
Memorex Launches Electronics Line By Women, For Morons
Memorex is launching an electronics line for women and ostensibly designed by women. The products are meant to be stylish and easy to use, like this pink, handbag-shaped ipod speaker. Did marketers learn nothing from the Della debacle? [London Times] -
#nuts
No Cereal For Young Men
Grape-Nuts is shooting for that coveted men 45-and-over demographic. Says "insights director" Kelley Peters, "Men aspire to it...It's strong and stern, the father figure of cereals." [WSJ, Gawker] -
#goodgrief
100-Calorie Pack Fad: Finally Finished
100-calorie packs were once labeled the next big thing! in snacking, a fact we weren't exactly thrilled about, but recent data shows that sales of the tiny packs have dropped, Brand Week reports. What happened? More » -
#badvertising
Dell Discovers Ladies Use Computers For More Than Diet Tips
In response to widespread internet backlash, Dell has revised "Della," its website marketing netbooks to women, purging it of references to calorie counting and shopping.
More »
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#targetwomen
Marketing Madness
Dell has realized that lady brains can't handle computer shopping, and so they came up with this: the Della. Particularly ugh-worthy: under tech tips they mention cooking, calorie counting, and yoga. [Engadget] -
#truthinadvertising
How Many Times Will We Let Advertisers Play On Our Emotions?
The world may never know. Nostalgia: the last refuge of a scoundrel. More » -
#testtosterone
Strong Enough For A Man
Grape-Nuts is targeting men - or energetic oldsters - with a new, testosterone-fueled campaign. "When you tackle something tough at work or at home, that doesn't just take know-how — that takes Grape Nuts." [WSJ] -
#badvertising
Bus Stop
The Netherlands. Pros: Dutch-process cocoa, legal weed. Con: bus stop ads for a gym that publicly display your weight when you sit on a bench. [AdWeek] -
#candyisdandy
The Fling Candy Bar: A Pink Sparkly Marketing Mess
There are few things I consider myself to be an expert on in this world, and one of those things is candy. So you'll have to forgive my rage when it comes to the Fling. More » -
#lays
Chips Ahoy
We're not sure how we feel about this bizarre Lay's ad, but we're fairly certain it's really creepy, vaguely problematic, and somehow awesome. [AdWeek, Business Week ] -
#wtf
Disney Eggs: They're Eggs. By Disney.
We have rarely been as confused or disturbed by anything in our lives as we are by the new "Disney Eggs," which we discovered via a commercial break during the fourth hour of Today. More »
