• more about #legos
    mauramcallister: I was just like this. Lots of little Lego creations, all multi-colored - but I was proud of each and every one of them. I hated the sets that you had ... more »
    SitaGalooba: My 30-year old daughter STILL plays with her legos. And we still buy them for her for Christmas... more »
    Blazing_Scribbles: From a copywriting standpoint, I'm already in love. I'm saving this. Great line, beautiful piece of not-sappy but sentimental copy that targets the f... more »
    Nicola-M: Adorable! This was totally me as a kid, also even though I wore a dress it was not an uncommen sight for me to be on the highest wall in the play park... more »
    clevernamehere: I've started to think the intense gendering of children has a lot to do with consumerism. In the 80s there were a lot more gender neutral baby clothe... more »
    dasNeonlicht: What a smile! She's like, "Fuck yeah, I built that shit." more »
    MilointheMeadow: Someone told me that Lego is a Danish invention. Is this another case of the Scandinavians doing something awesome again? more »
    Stagtasticfantastic: I almost can't believe this add existed. I spent a 90s childhood dressed in hand-me-downs of all kinds (including my brother's) and playing with Legos... more »
    JennaW: What an adorable red-headed child (which I say whenever I say any red-headed child as they are my people, and they are adorable, each and every freckl... more »
    angrycatinc: Legos aren't the same any more either -- it's hard to find the generic sets. (Do they still exist?) They're all prefab with pieces to make specific th... more »
    phalenopsis: At the Lego store a few weeks ago I heard a mom tell her little girl "Let's go look at the GIRL legos." I was horrified. Legos are for everyone! Excep... more »
    the_mighty_lush: This makes me want to cry :( HOW have we got to this place?! more »
    Pieces of Pi: She embodies me at 6 years old. Minusthe awesome hair.. I wasn't allowed to have long hair. I love lego. more »
    medeasdragons: My brother and I compromised over the toy issue. We played house with Legos and cars, which was fine with me because unlike Barbies, it's easy to put... more »
    Sandicomm: Weren't Legos meant to be the ultimate unisex toy? That's why this ad is so powerful: because we see the girl being treated like a kid, not a pretty p... more »
    so5minutesago: Did anyone else get completely obsessed with color-coordinating their lego creations? I remember begging my mother to buy me more legos because my ro... more »
    bratinella: Confession: I'm 23 and still play with Lego. Sue me!! more »
    mariamariamaria: Substitute brown hair for the red, and that was basically me! I wore my brothers' jeans hand-me-downs and their old tshirts, too. My mother spent mo... more »
    the Caffiend: Looking at that ad makes me feel really, really nostalgic for being a kid and playing Legos with my brothers (and stepping on them barefoot in the mid... more »
    zu_zu: Thank god I grew up in that era versus the era of Bratz dolls. more »
  • #oldiesbutgoodies

    Why Can't There Be More Ads Like This Today?

    This vintage Lego ad features a young girl wearing plain play clothes and smiling proudly at her Lego creation. No princesses, no pink Legos, no glittery sparkles, just a girl and her toys, having a blast. Beautiful, indeed. [Sociological Images]
  • #silenceofthelegos

    "Put The F**king Lotion In The Basket" Singlehandedly Revives American Musical Theater

    Wow, just wow. Perhaps there are plans to animate the rest of Silence of the Lambs, which includes songs like, "Are You About A Size 14?" and "I Can Smell Your Cunt"? [MediaBistro]