• more about #getanuglygirlfriend more comments →
    HereComesMyBaby: Aaaaah it's so befitting for an Israeli company to make this ad. SEE WHAT I HAVE TO DEAL WITH EVERY DAY? There's this beer commercial on all the time ... more »
    bonniegrrl: Even though it "from Israel in a 2008 campaign" the thing is ALL PR -- international and national -- must go through some sort of approval process, an... more »
    mark duffy: The reason the campaign resurfaced last Friday is because the agency (McCann Digital in Tel Aviv) was entering it in this week's Cannes Advertising Fe... more »
    Maulleigh: Reminds me of a good quote; I don't know who originally wrote it. "Success has many fathers, but failure is an orphan." If this campaign had been real... more »
    brinkswomanship: There are definitely Breezers sold in Australia, which is why I brought this ridiculous farce to the attention of all my friends back there - they wer... more »
    deitybox: Weird, I live in Israel and I've never seen this. I think I'd remember. more »
    SylvanSylph: Did we accomplish something? Yay! Hopefully Bacardi and other companies take note next time they think about creating a campaign like this. more »
    quatrevingtquatre: 1. I am 99.9% sure I've had a Bacardi Breezer stateside. 2. The saddest part of this ad is that I know people who have "ugly friends" for the express ... more »
    supremecourtjester: Too Bad! It would be awesome to hear my favorite calypso song ("If You Want to Be Happy For the Rest of Your Life Never Make A Ptretty Woman Your Wif... more »
    kapoosta: Good job, Jezebel! This sure beats Cockbib Guy's response, right? I'm still not going to drink their gross beverage though. more »
    rhymeswithfeather: CW/AD were women, but the COO + CD -- who, in all likelihood came up with the campaign -- were men. CWs and ADs often just come up with the execution ... more »
    BellaTricks: Better late than never. more »
    morninggloria: Now, I'd like them to apologize for all of the irresponsible things I did in college after going on yet another Bacardi Razz and 7-Up bender. more »
    Tu-lip: It's all really nice but it'll keep me far from Bacardis for a long-long time. I would like to see how the people who created the campaign look like. ... more »
    hortense: Even though Bacardi Breezer is not sold or distributed in the United States Really? more »
  • #badvertising

    Bacardi Apologizes, Takes Down Awful "Get An Ugly Girlfriend" Site

    Yesterday, we received an email from Bacardi explaining that the "Get An Ugly Girlfriend" site advertising Bacardi Breezer was created by an Israeli affiliate and shut down by Bacardi last year. The company has apologized and taken it down. More »