• more about #dockers
    judgingamy: This makes me oddly hopeful. Yes, they are romanticizing a misogynist world, but they're talking about it in the past tense. Yes they're trying to pro... more »
    Jack_Burton: I like Dickies over Dockers, 'cuz they have a "phone" pocket (so I don't sit on my wallet) and they are heavily Scotch-guarded. They hold a crease wel... more »
    lizyfizy: Dear Dockers, 1. I think this ad is rather silly. 2. The gender binary is NOT a good thing. 3.For serious? Children misbehave because men don't wear ... more »
    oxbridgeuniversity: I think it's witty and funny, It's silly to think men will literally take the advertisement as gospel. Most people would just have their chuckles and ... more »
    Pavonine1: "The world sits by idly as cities crumble, children misbehave, and those little old ladies remain on one side of the street. For the first time since ... more »
    PrettyPrettyPrincess: I know plenty of men and tons of douchey bro-men, but none of them run around pantsless...unless I lure them into my evil woman-trap with my feminine ... more »
    RipCurl: If Dockers are for manly men, why do they make pleated Dockers? more »
    Teh Indiciiia, professional flower whore: I guess this is what 18-35 year old men who buy enough shit to matter to advertisers want to hear. Barely veiled homophobia, sexism, revisionist hist... more »
    Sarah Dove: This reminds me of my tendency to tell whiney male students 'Just put on your big-boy pants and get the job done.' I propose a new slogan: Dockers: Yo... more »
    veronykah: First I'd like to say BUTCH and MANLY and Dockers do not go in the same sentence. At all. Second...why is eating salad or vegetables not manly? Its a... more »
    Adah: I don't know, if it stops the awful men-wearing-skinny-jeans trend, I'll almost think that this ad was worth it. more »
    booge: All they had to say was this: "Look guys, Dockers won't give you a moose knuckle or ass cleavage. And we don't make man capris. Really, look at this m... more »
    Katxyz: Yeah. When I think rugged cowboy- miner-rock star- football player, I think khakis. more »
    MargaretMoony: Aw, my Dad wears Dockers and has for 22+ years. Sad move, Dockers. more »
    dood002: I'm a man. I hold doors for women and help old ladies across the street. I don't understand this concept of manhood disappearing. Seems to me like t... more »
    ketamineKitty: I think there was a way to do this right, but they missed the mark. I could go along with the whole "Men Need TO Wear the Pants" idea if they had app... more »
    jk-47: I think the ad wizards who came up with "man-ifesto" missed some perfectly good opportunities to shove "no-girls-allowed" dudebro language into normal... more »
    Piranha426: I'm sitting here, reading this, eating a bowl of Chunky Soup (beef with vegetables, thankyouverymuch), watching the Niners-Seahawks game, and thinking... more »
    alwayswrite: I just read the text of the ad to my father and his business partner/friend who is over for dinner. Business partner is laughing hysterically. He is a... more »
    randomnessish: Dockers says: if your dad was a REAL man, he'd smack you on the motherfucking face for not buying his Dockers, bitch, because what, you expect him to... more »
  • #uhohbro

    The Dockers "Man-Ifesto": Pants, Pants, Devolution

    As Jenna mentioned last week, Dockers is pushing a new ad campaign that's based around "trying to inspire men to be men." After reading the Dockers "Man-ifesto," I'd say all it does is continue the Bro-ifying of all things male. More »
  • #ragtrade

    Whitney Disses Lauren; Maria Sharapova Wants A Clothing Line

    More »