• more about #brinks
    La Chica Lucy: Honestly, with the amount of false alarms (I've researched this for my PD), if you want to prevent a break-in, you're just as safe as having an alarm ... more »
    marvel girl: RE: AJ... If he was at her house, how did he not realize she had a security system? And really, she probably would have let him into the house if he h... more »
    clevernamehere: Here is my alarm story. I was 14 and babysitting a two year old who did a runner while I was changing him. The door slammed closed behind me, but cl... more »
    GoldenRatioφ (aka -girl11): A woman in LA was just murdered by an abusive boyfriend while the police were outside investigating the domestic violence call she put in to them. The... more »
    AlmostDream: I just can't get over how weird the setups are for these commercials. Don't normal robbers break into houses to steal from you? So wouldn't they be m... more »
    Little Bumble Bee aka:Alwaystheangel: This is one of the Best Target Women, thanks Sarah! #sarahhaskins more »
    Dakota_55: ah sarah haskins you are so funny. can you imagine how much she must be to drink with? did anyone else notice that she is wearing an engagement ring o... more »
    Pizza!Pizza!Pizza!: Rape fables. Rables! Raples? #sarahhaskins more »
    pear.shaped.Sara: Y'all, here's a security measure I've taken recently that had never before crossed my mind and I thought I would share: I have a garage door opener f... more »
    valhalla_i_am_coming: Having worked for Brinks/Broadview years ago, I can assure ya'll that NOBODY in the call center looks like that guy. Or is that well-spoken, with or w... more »
    maggiethecat: As fear mongering as these ads are, alarm systems act as a deterrent to many thugs who want to break in and steal all of your shit, no matter what you... more »
    karmasutra är svensk: I just saw a guy who's been stalking me for months and has almost assaulted me multiple times across the street. I'm scared! I just saw a guy who has... more »
    esthergreenwood: I don't understand why they're always running upstairs. I would be out the back door or in the kitchen with a knife and/or gun. "Hello Broadview? W... more »
    Cairn: These ads are insane, but what's interesting is how different groups see them. For example, the empowered woman crowd thinks they infantalize women. G... more »
    funnyface: Not only is AJ the creepy date way likelier to drug your drink than he is to kick your door in, I heard on like NPR or PBS (because let's face it, I g... more »
    curiousgeorgiana: Oh, and Brinks/ Broadview-- the "known attacker" commercials are really annoying. The times my stalker ex-boyfriend got his hands on me, they didn't ... more »
    EdnasEdibles: I have Broadview security. The last time I accidentally set it off, it took a good 10 minutes for them to call and then I forgot my secret password s... more »
    curiousgeorgiana: These are all incredibly annoying. Worse still was the Kay's commercial last night: Women is afraid of the thunderstorm (yes, a thunderstorm). Man ... more »
    Benevolent_Dictatrix (patently absurd): I'm a little bitter because I wrote about these ads on my blog a few weeks ago, but I'm also happy that I'm not the only one driven up the wall by the... more »
    jenilane: Also, it looks like the PC police got their hands on these commercials. They are lily white from every angle. Because showing black people committing ... more »
  • #comicrelief

    Sarah Haskins Targets Scary Home Security Ads

    We covered the shrill, fear-based badvertising commercials for home security systems in December 2008, in August 2009 and October 2009. Today, Sarah Haskins tackles the same damsel-in-distress ads. More »
  • #badvertising

    We Hate When That Happens!

    You know those times when you throw a rockin' house party and meet a cute guy with tousled hair and then ten minutes after everyone leaves he becomes a violent psycho who tries to break into your house? More »
  • #badvertising

    Security Systems And The Culture Of Fear

    There are many frightening commercials on television, but perhaps the most terrifying ads, at least for me, are the commercials for the Brinks/Broadview Security Systems, wherein women find themselves in terrifying situations, right inside of their own homes. More »
  • #badvertising

    Brinks: Home Security For Modern Day Damsels In Distress

    Have you ever been home alone without a husband to protect you, when you spot a burglar with a crowbar outside your window? According to the ads for Brinks Home Security, it's a common occurrence.