Lazy Consumers Demand Food Do Stuff For Them

New market research indicates that consumers are put off by calling foods "low-fat," "low-calorie," or "diet." Nowadays, the trendy calorie reducer prefers words like "smart" and "plus" on their packaging. This is because today's eater of packaged foods wants to know what their food can do for them rather than what their food… » 11/15/11 5:45pm 11/15/11 5:45pm